We had the good fortune of connecting with Dani Everson and we’ve shared our conversation below.
Hi Dani, we’d love to hear about how you approach risk and risk-taking
Risk is such a funny word. I have always thought being an entrepreneur was far less risky than living under someone else’s rules and restrictions. When I got pregnant at 17 and had to tell my parents that I didn’t want to attend college, instead I wanted to pursue a career in hairdressing, I was shamed by a family friend that was “risky” and irresponsible to be a young mother and entering a career of instability. I didn’t see it that way. I was so excited to be entering a world of endless possibilities, endless pivotable career choices within the field as well as a chance to be thrilled at what I was doing/creating as opposed to a 9-5 job. My husband and I opened our first salon while 9 months pregnant with our 2nd son. We put 100% of our savings into the salon so that my husband can stay at home with our son and I would be able to work behind the chair. Looking back that could have been risky, but in the moment it felt like the right choice and an easy enough dream to achieve. On the same token, I’ve numerous times tried for something that wasn’t within my grasp, but still worth the risk. Risk makes us feel alive and vulnerable, I love feeling the rush of something beautiful and valuable is on the other side of that fear, even if it’s just a lesson or story.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am starting a new skincare app where it will be the first relationship tool used by spas to strengthen their clients loyalty and trust. It has been a 2 year journey to get where I am today, about to launch in a month. I have had to learn lingo in the tech world, terminology and processes,
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
oh no I live in Denver, is this only LA based? The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family. I know it’s an obvious answer but I have a great support system. My mom has always told me if I’m going to be anything just be happy. She never tried to change the course of my career choices or scare me away from jumping into anything .My dad who isn’t with us anymore was my soundboard and funniest critic. He knew nothing about skincare or hair, yet rooted for me every step of the way. My husband is my rock. He holds down the fort for our family and keeps me sane when I’m on the verge of making everyone insane around me. My kids are my why. They push me to be better and hold me accountable to be able to slow down and have a dance party, or color unicorns until my hand wants to shrivel up.
Andrea Flanagan Photography