We had the good fortune of connecting with David Moricca and we’ve shared our conversation below.
Hi David, is your business focused on helping the community? If so, how?
In this day and age, the power of human connection is more important than ever. We all crave the same thing: authentic, thoughtful experiences. Outside of being in person, video is the next best way to develop meaningful connections and build thriving communities. Historically, creating video has been difficult, and limited to those with deep expertise.
Our mission at Socialive is to democratize video content creation so it is easy and accessible to anyone, anywhere. Stories are all around us, and our technology enables anyone to inspire, inform, and engage virtually. This holds true in the business community, too.
Socialive unlocks the human experience in business – not just for customers, but for all humans such as employees and partners. Our platform offers the ability to amplify diverse voices, deepen relationships across the enterprise and break through to achieve authenticity. Across every industry, we are paving a sustainable way for global businesses to connect, grow and develop without the costs and environmental impacts of traveling.
In the nonprofit world, Socialive has made it possible for organizations of all sizes to accelerate its mission by producing high quality virtual events within cost reach. We are grateful for the opportunity to partner with organizations such as March of Dimes in philanthropic efforts like fundraisers to further strengthen connections with donors and engage new supporters.
Socialive also touches the world of education. For universities and schools such as UNC Chapel Hill (my alma mater!), Socialive enriches the virtual learning experience. It enables educators to bring real-world experiences into the homes of students, and allows our future leaders to produce informative video content.
Socialive empowers individuals to become content creators and reach wider audiences. Our platform enables anyone to confidently produce studio-quality videos straight from their laptop or phone without the high video production costs and complexity.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Socialive is a leading video content creation platform for business. Our intuitive platform makes it easy to capture, create and deliver video to wherever your audience is.
What sets Socialive apart from others is it nails the intersection between ease of use and production quality. Our product unlocks limitless use cases across marketing and communications, learning and development, recruitment and employee engagement. Our approach to customer success also differentiates us. We are true partners who help our customers build strategy and execution plans across this new world of video.
The journey has been incredibly challenging, to say the least. I started the company more than 12 years ago, and pivoted three times prior to the Socialive phase. The ups and downs humbled me in ways I could have never imagined. There were many, many instances where I felt the strong desire to give up. If there was one word to describe how we got here today, it would be “persistence” (combined with a bit of crazy). Although not venture-backed, I have been fortunate to have a great register of highly supportive and brilliant investors along the path. Secondly, I have an unbelievably tenacious, loyal and incredible team (including our CTO Ben Davenport, Lead Engineer Mike Orth and Senior Solutions Engineer Jon Joffe) who have stuck with this over many years. It makes me so happy to see them (and myself) get to finally enjoy some of the fruits of our toil.
In our acts of survival, one thing I believe we did rather well was listen to customers, read the market trends early and pivot the product strategy and execution as early as possible. If the technology and vision wasn’t going to scale, we were able to detach ourselves from it. Our agility combined with massive resilience allowed us to survive as a scrappy start-up until we reached market fit and were ready to scale.
Along the way, I have learned many lessons. First, building a business from the ground up is excruciatingly hard. It is harder by leaps and bounds than anything I experienced before including graduating from Harvard Law School and working at McKinsey & Company. Second, I learned that while the vision does matter, execution is the name of the game and your people are everything. If you shortcut the people side, you will suffer. Third, I learned that most businesses do not need the type or form of capital investment they secure as early in their lifecycle. By maintaining a clean cap table with individual investors rather than institutional investors (VC, Private Equity) up until this point, it has given us a ton of optionality and cultural control in our business.
Lastly, I would share with any prospective entrepreneur the real deal: expect this venture to eat up a decade or more of your life. It is going to be taxing on your mind and ego in ways you cannot imagine and there is still no guarantee of success. But if you have the intellect and the resolve to grind it through, you will learn more as an entrepreneur than you can learn in any other job. It will make everything on the other side of the venture feel like a breeze.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Upon picking up my best buddy from LAX, there’s no question our first stop would be In-N-Out Burger. While a tad overrated in my opinion, it is a Los Angeles staple! Day 1: A nice long walk along the Strand followed by a beach day in Hermosa or Manhattan Beach.
Day 2: We would go for a great LA hike, either in Palos Verdes or Malibu.
Days 3-5: Let’s take a trip to some of my favorite spots near LA – a 2-day jaunt to Palm Springs, followed by a sojourn to the amazing Joshua Tree.
Although it isn’t on the way, if time allows we would visit Santa Barbara (it’s heaven on earth) followed by a wine tasting in Los Olivos and Santa Ynez. Highly recommend it!
Day 6: We’re back in LA, and it’s time to hit the Dodgers Stadium for a night out. Always a good time.
Day 7: Wrap up the trip with a relaxing sunny day in LA. Find that friend with the pool, chill with friends with a Pacifico in hand before heading back to LAX.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost, I need to shout out to my wife and life partner, Anu. For more than twelve years, she has been beside me at every step of our entrepreneurial journey together. She has provided unbridled support and encouragement, especially when it felt too challenging to continue. Best of all, she joined the company as a full-time member three years ago, and has truly helped us grow from a great product and emerging business into a great organization and culture. I cannot thank her enough.
I would also like to give a shout out to my two sons Shayal (11) and Sahar (8). They have helped clarify my purpose in life, and inspire me to do good work with integrity. They have also taught me to focus on and chase what feeds fulfillment rather than ego.
Lastly, I want to recognize two professors from my time at UNC-Chapel Hill: Dr. Joel Schwartz and Dr. Richard Richardson. As a freshman from New Jersey, these two professors took me under their wing and ultimately became my mentors. They fueled me with the confidence that I could accomplish anything in life. To have that support as a young person was life changing.