We had the good fortune of connecting with Dawn Hoffman and we’ve shared our conversation below.

Hi Dawn, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
This is a great question. I suppose it’s always a journey through our own internal roadblocks. As we remove them we can truly see if we are forcing, fearing, trusting and/or allowing things to flow naturally. From that place of clarity We take the next indicated action.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Please tell us more about your art. What sets you apart, and what are you most proud of?
What sets me apart is my ability to operate at the highest level of commercial production while simultaneously fostering deep-rooted community curation. I don’t see these as separate worlds, but as a singular commitment to producing impactful creative experiences.

I am incredibly proud of my recent work producing projects for artist Ela Taubert and Toyota in both Los Angeles and Las Vegas. Alongside these large-scale commercial ventures, I’ve dedicated myself to community-building. I’m currently curating shows at Nalu Vida Venice featuring Josh “Bagel” Klassman’s ’85, ’88, ’89 & ’25, as well as Noah Gottlieb’s “Spring Flowers” at Miakel Bishay Salon in Santa Monica. I also volunteer with the Venice Pier Association, producing the artists and vendors for our 2nd Saturday events at the Venice Fishing Pier.

How did you get to where you are today professionally? Was it easy?
It has been a journey of staying active and adaptable. Even as the broader commercial industry saw fluctuations, I chose to lean into my love for the gallery world to keep my momentum high. It certainly hasn’t been “easy”—this year alone, I’ve taken on 3–4 additional jobs to maintain a steady income flow. I am also consulting on a project that just might become a pivot, allowing me the space and resources to keep these community-building events going.

I am deeply grateful for my skill set and my willingness to stay humble to pay the bills. It’s about doing the work, whether that’s a high-stakes commercial set or a temporary role that keeps the lights on. I’ve had to “rip out the roots” of old patterns and learn to navigate these shifts with clarity. Today, I balance my independent projects—including my own photography—with my “fill-in” role on the team at BG Gallery in Bergamot Station, and I’m currently developing a new show to be announced soon.

What are the lessons you’ve learned along the way?
The most vital lesson I’ve learned is the value of reciprocation over expectation. Whether it’s a high-budget production, a long-term friendship, or a “faded hello” on the street that offers a moment of wisdom, every connection is a teacher. I’ve learned that even when you have to learn things the hard way, the result is a deeper understanding of your own “internal knowing” and a greater sense of gratitude for the people you grow with.

What do you want the world to know about you or your brand?
My brand is defined by versatility, resilience, and community. Whether I am producing for a global brand, curating a local photographer’s legacy, or taking on a side job to keep the engine running, I am focused on the “roots” of the connection. I want the world to know that my story is about growth and the belief that art and production are powerful tools for bringing people together—no matter the scale.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am grateful for another opportunity to answer this, as a few of my favorite local spots asked, “Why didn’t you mention us?” last time!

Day 1: Arrival and Exploration
We’d kick off the trip by grabbing a coffee at The Cow’s End Cafe, followed by a stroll along the Venice Pier to soak in the ocean views. From there, we’d head down the sand to the Venice Boardwalk to explore the vibrant Graffiti Walls and the famous Skatepark. After snapping some photos at the iconic Venice Sign, we’d head over to Cafe Collage or Menotti’s for a coffee or tea to recharge.

Day 2: Canals, Beach, and Curated Art
Next, I’d take them for a scenic walk through the picturesque Venice Canals, a true hidden gem. For lunch, we might head over for Taco Tuesday at Tacos Por Favor on Electric and Brooks. After a few hours of unwinding at the beach, we’d stop by Nalu Vida Venice to see the Josh “Bagel” Klassman show I’m currently curating. We’d then hit the happy hour menu at either Hama Sushi or Charcoal Venice, both of which are among my absolute favorites. We may even find ourselves at one of the many local events that contribute to the beautiful, small-town community feel of Venice like the upcoming Venice Art Crawl on Thursday, March 19th.

Day 3: Sports and Entertainment
As a lifelong Lakers fan, I’d make it a point to head downtown to catch a game—there’s nothing quite like that live energy! Since I’m also a huge fan of live entertainment, if it’s the weekend, we would hit 2nd Saturdays by the Venice Pier from noon until sunset, right after joining the beach cleanup hosted by It’s Bigger Than Us.

Day 4: Arts and Culture
We’d spend the day exploring the Arts District, Olvera Street, and Chinatown, or perhaps visit The Broad or MOCA. We’d also head to Santa Monica to check out Noah Gottlieb’s “Spring Flowers” show at Miakel Bishay Salon, stop by Bergamot Station, and visit The Getty, choosing from any number of art shows and incredible food options depending on the vibe of the day.

Day 5: A Day in Malibu
To wrap up, we’d take a scenic drive to Malibu. We’d stop at John’s Garden for a delightful meal before heading to my “secret” beach spot to relax and enjoy the stunning views.

Who else deserves some credit and recognition?
I believe everyone is a teacher in our lives. When we are triggered, we get the opportunity to ask, “Why?” When we are willing to consider a view of ourselves through another’s perspective, it ignites a deeper internal knowing that we may not have touched. This does not mean we take everything the outer world says as truth. I believe that doing this internal work allows me to love without attachment to outcome and, in turn, help others find their own path. Even if I never know how, I hope that knowing me blesses them in a positive way.

In the past few years, I’ve had teachers help me through a BIG life lesson and various challenges, shedding away layers of patterns I ran my entire life—never getting to the roots and ripping them out prior to now. YAY! It has been painful at times, with plenty of tears, but it has led me to a place of immense clarity and gratitude. And it helps me to show up in a new way.

I pride myself on staying present and talking through challenges when I want to keep people in my life. Unfortunately, I’ve learned that not everyone has that same capacity and that is ok too.

I have been fortunate to have beautiful, long-term friendships where we grow together. I’ve also had people who dropped in for a little wisdom and faded just as quickly back to a “hello” on the street. I have had people offer me wisdom in an attempt to keep me safe, even if I still had to learn things the hard way. And then there were others who showed me that certain connections weren’t quite what I thought once the situational benefit was gone. In those moments, I’ve done my best to show up and support them how they needed—never asking them to change, but simply hoping we could both grow and see our parts in the dynamic. It taught me that reciprocation, not expectation, is what is truly needed for any healthy partnership to thrive.

I am grateful for these teachers: Joe Cabrera, Michelle Bronson, Leslie Conliffe, Gina Kramer, Mark Sladky, Eric Britton, Faye Lee, Adam Manacker, Tracy Williams, Michele Chalupka, Veronica Velazquez, Glen Walsh, Ona Gauthier, Bobby Rivero, Joy Rossmeissl, Maisha Hazzard, Ellen Butler, Elizabeth Golden, Sol Mason, Dani Miller, Manuk Aret, Joel Marcus, Taylor Phillips, Kathy Tishler, Laura Witherspoon, Marcus Raboy, Chris Massey, Loretta Savory, Joseph Lushi, Rebecca Wray, Carolyn Pedrossian, Anthony Jones, Bg Gallery, Nalu Vida Venice and many more.

Website: dawnhoffmancreative. com

Instagram: @dawndhi @inspiredart_shows @talkingtostrangerswebseries

Linkedin: https://www.linkedin.com/in/hoffmandawn

Facebook: https://www.facebook.com/dawn.hofman29/

Youtube: https://www.youtube.com/channel/UCKiTOuEOs29tArXaU8225mQ

Image Credits
My Personal Photo credit: Martin Wolfe Photography

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