We had the good fortune of connecting with Deidre Wright and we’ve shared our conversation below.
Hi Deidre, can you share a quote or affirmation with us?
“God has never given me a set back, without a come up”. Hardships, breakthroughs and blessings have been a constant in my life. During some of the toughest moments of facing rejections, heartbreaks and questioning where my life is going, I’ve said this mantra. It served as a reminder that everything has a divine plan and that once this new life lesson is mastered, abundance is on its way.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I help professionals become sought after experts who brand themselves, public speak and network easily for success on their terms. Why? Because the system is rigged. History has shown us that mediocre people have been promoted and paid more because of glass ceilings, office politics and biases. As a former Diversity & Inclusion Director for a magazine I’ve often heard, “we can’t find diverse talent” and often saw leaders profiled often look the same “male, pale and stale” as they say. I took that as a personal call to action to fix the problem. Why not empower the people to advocate for their worth, instead of trying to wait for corporations and media to be more equitable? Now coaching professionals of all backgrounds on how to increase visibility, brand themselves and reach success on their terms in order to diversify the look of leadership. This has resulted in 4 clients receiving job offers during the pandemic, 1 being quoted in New York Times Magazine, 3 monetizing their personal brands as additional income, 2 getting corporate contracts as small business owners and so much more. For example, one client felt so empowered by her coaching she raised money to pay for 30 student’s education in Jamaica, as a way to build her legacy and pay honor to her grandmother. What sets my business a part is I teach people how to brand themselves in order to improve their lives, communities and industries. So they leverage their awards, speaking opportunities and recognition to open doors for others. My goal is to help 100 diverse professionals reach the C-Suite using visibility tactics before I die and help everybody feel empowered to show their authentic leadership styles.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I had a friend visiting I would give these Bay Area/ Northern California suggestions:
We go wine tasting at either: Domaine Carneros, Brown Estate Tasting Room or Castello di Amorosa
Go hike or walk at either: Mt. Diablo, Tilden Park or Lake Merrit
Geek out at: Chabot Space & Science Center, Museum of African Diaspora
Explore: Drive down the pacific coast highway exploring the 17 mile highway, Carmel, Monterey and Big Sur
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shout out to East Oakland Youth Development Center and my parents. The CEO of EOYDC, Regina Jackson, taught me how to give an elevator pitch around the age of 4 (requesting donations from sponsors). This unlocked a lifelong skill, which I now get paid to teach others with personal brand coaching. My parents have done a lot for me. Some underrated, but crucial skills I owe my success to is my mom giving me the blueprint for navigating corporate politics while being your authentic self and my father’s gift of making everybody feel important in his presence and hyped to be their best self.
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