We had the good fortune of connecting with Denise Moreno and we’ve shared our conversation below.
Hi Denise, what habits do you feel play an important role in your life?
I worked under a Chef that would always tell me “Learn from this”. He constantly reminded me, no experience is good or bad as long as you learn from it. Learn what you should do and what you should not do. Every job I have had, I went in with that mentality of learning as much as I can. Whether or not I liked the job, I would always try and learn every aspect of the business I could. I even worked in different types of bakeries/pastry places to see how I can learn something new from them. I also treated every job as if it was my own business. I have always taken pride in my work ethic. I would give everything to whatever job I had. I treated the job as if it was my business and learned to value every position, from washing dishes, delivering, working the front counter, and working on all the pastries and cakes. I learned quickly every position is necessary and important for the overall success of the business. I knew one day I would own my own business and would want my employees to feel the same way, that they mattered and this was also their business and our overall success was determined on how hard we worked and how well we worked together.
What should our readers know about your business?
More Sweets was started out of a desire to create something everyone would love and feel a part of. I truly believe in small batch, homemade, handmade pastries and baked goods. I take pride in all the products I create. I always like to say, these two little hands made everything. From hand piping French Macarons to decorating every sugar cookie, I work really hard to make the best products your family will enjoy. I like to think when you take home my baked goods, its something your family will feel like is a part of them. It’s a part of your family traditions, its something that you all enjoy and can really indulge in. I like to protect the integrity of the products and ingredients. We use real butter, real chocolate, the best vanilla. We are all about complimenting flavors and giving you an enjoyable experience. We stay true to who we are. It has not been an easy ride though. We started as a Home bakery and sold at Farmers Markets. I think with the Home bakery title, some people didn’t take us seriously. What some people do not realize is I have been in this business for over 10 years. I have trained with some of the best Chefs and worked at some of the best bakeries in LA. I have been learning and growing for over 10 years. I have worked so hard to get where I am today and to create the best. I have learned that by staying true to me and what I believe in I can create the best. I do not compare myself to others, only to what I have done and how can I get better. I have worked so hard to make More Sweets its own brand and its own entity that people will come to recognize with high quality and delicious pastries and baked goods.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I rarely get time off these days, but if I could take a break and visit some local spots, I would definitely spend the day and show my friend all the little city downtown areas we had time to see. We would of course have to visit my local area and all the cute shops in Glendora Village. There’s amazing breakfast and lunch restaurants and the cutest stores- whether it’s vintage furniture or clothes, and especially the thrift shop next door to our bakery. It’s a must visit! It’s our neighborhood built upon small businesses we would want to show off! I would also try to visit other little downtown areas like Uptown Whittier, Downtown Culver City and Larchmont. It’s great to have these little city vibes. There’s so many small businesses that have amazing things. The atmosphere is so unlike the stereotypical LA busy never stopping vibe. When you walk these little downtown areas, you really get to enjoy the small businesses and meet the owners and the people who have worked so hard to create and share their stories with you. As a small business owner I think it is important to support other small business. For a night time activity, it is no question we would have to go to Downtown Alhambra. There’s a movie theater and so many amazing restaurants to choose from. In my view, I think the most interesting people and places are the small businesses. You can go to the mall anywhere and its the same big name store no mater what city or state you are in. The small businesses are unique and different. They have their own character and offer something no one else does. These are the places and people that have a story to tell, and care about every person that supports their business.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Any chance I get I always want to thank my family for being part of this journey with me. My parents have been beyond amazing and truly angels on earth that have always watched over me. My mom and dad have always supported and encouraged me to always do my best and keep working hard. When I wasn’t sure if owning my own bakery would ever happen, my parents reminded me of all the hard work I have put in and that they are always by my side to help me along my journey. They are my partners in everything I do. There would be no More Sweets without them. I also have to shoutout my brothers and sisters. We are very close and they have always encouraged me to keep doing this. On days when it was hard to keep going, they were right there helping me move along. From working Farmer Markets me with, to helping promote and getting all their friends and coworkers to buy cakes and baked goods from me. Most of my first customers were their friends and coworkers. They helped start this business and help it continue to grow and evolve.
Yelp: More Sweets