We had the good fortune of connecting with Denise Rosner and we’ve shared our conversation below.
Hi Denise, what was your thought process behind starting your own business?
Up until getting my real estate license in NYC in 2000, I had a long and varied work history: singer/actress, bartender, Assistant to the Editor of a political thought magazine, Assistant Production Office Coordinator on a film that ended up going straight to video, Executive Assistant to the Chairman/CEO of an ad agency, hostess/coat check at an Upper East Side steak house, a short stint working with gift baskets, Hotel Front Desk Clerk, and finally Hotel Concierge. When I left the concierge position, I was feeling lost and not knowing what my next move should be; I was exhausted from that long line of positions where I was essentially “on stage” in one way or another but working for somebody else. That’s when I consulted with a dear friend who has always had a way of getting straight to the point. Kathy is the one who opened my eyes about finally working for myself – in sales. Once I started to embrace that idea, scary and exciting all at the same time, she asked me what would become the question that propelled me in that final direction: Would I want to sell something intangible (advertising), or something tangible (houses)? The answer seemed to be a no-brainer and so I took the plunge…
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business has always been based on my desire to be of service, and the gratification that comes from shepherding my clients through the often-challenging process of a home sale or purchase. I take a lot of pride in how many first-time homebuyers I’ve been able to help, through educating them on every step of the process and supporting them through what was often a scary and overwhelming experience. Relationships are key in my business – having good rapport with other agents in the community, and maintaining good relationships with my past clients. The vast majority of my business is repeat and referral so I would not have the success I have today without nurturing those relationships. To me, integrity matters above all else, and I’ve gained a reputation for being a straight shooter and truth-teller. Since my business is a bicoastal one, the clients I work with in Los Angeles know that I practice LA real estate “NY style.” Along the way I’ve learned that I must stay true to the gold standard my brand represents, even if that means saying no to a particular piece of business.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I just love being near the ocean, so I’d have to say some of my favorite dining spots are in Malibu and Santa Monica – Paradise Cove, Geoffreys, Ivy at the Shore, to name just a few. Close to my home in West Hollywood, I just love Crossroads Kitchen and Gracias Madre – two fabulous plant-based restaurants that also have a fantastic vibe. Of course, in this time of Covid, there’s not a lot of going out happening, but if the pandemic was not a factor, I’d suggest they take their friend to the Pantages Theater in Hollywood or the Taper downtown, Yang Chow in Chinatown for some amazing Chinese food, the Getty Museum, a Dodgers or Lakers game, and maybe a drive up the coast to Santa Barbara or down to Laguna Beach.
Who else deserves some credit and recognition?
My long-time friend Kathy Barrett, who as I mentioned in my answer to the first question, was the catalyst for my decision to go into real estate. I would also want to dedicate my shoutout to my first two sales managers, one of which in particular – Ken Scheff – helped to coin my tagline of Uncommonly Excellent. Ken, as well as my next manager, Veronica, were both incredibly nurturing and supportive at the start of my real estate sales career, which had everything to do with setting me on the right path with the proper tools to grow into my success.
Linkedin: Denise Rosner
– Val Riolo Photography – Sergio Garcia Photograph – One Shot Productions