We had the good fortune of connecting with Devin Williams and we’ve shared our conversation below.
Hi Devin, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business was mainly just being more involved on a higher scale with current interests that I love. Starting my own business was also influenced by my hometown Detroit, MI. While growing up in Detroit I noticed that a lot of my neighbors and family members were business owners. I watched friends and family build successful businesses from the ground up, owning real estate, hair salons, landscaping companies, sneaker stores, and restaurant’s are just some of the few. These business owners all are passionate in what they are doing, which made it very easy for growth and success, along with opening up doors for others. I believe if you do what you love, passionately you will organically attract customers and your business will continue to grow and evolve.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I like to describe my art and branding as clean and ephemeral. I say clean because most of my photos and personal lifestyle is clean, and I say ephemeral because Im always switching styles or adding new styles. For example I just started a whole new instagram after 10 years with my old one, bringing in a fresh new perspective and drive for showing images on the web.
What sets me apart from others is my choice of color theory and the selection of shots that I choose. I try and shoot images that cannot be taken again from shooting portraits of someone, to shooting certain events, and spaces in complex views. I got where I am professionally by actively being ready to learn about what I love along with just putting myself in spaces to grow and create. No it was not easy, I overcame my challenges by digesting the challenge, meditating on it, and asking for advice. The lessons that I’ve learned is to be simple and don’t rush. Do all creative things with the intention of love and respect, and the money will come. I want the world to know that my brand and everything that I am apart of will always be a positive experience or outlook, along with bringing creative changes for the better.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Itinerary for a day with Devin:
My morning would be full of mediation and exercise. We would start by mediating on my roof, then getting a smoothie from a local Juice or smoothie shop, and maybe stop at “Eerewhon” for snacks. Then after drive to a hike at my favorite spot Los Liones trail in the Santa Monica mountains. The views from this trail are breathtaking and beautiful. We would hike the trail for an hour or two then go to the beach. After the beach we would get Lunch at Dune Mediterranean Cafe, or I would cook some great vegan food. Some of the most interesting places for art are The Broad Museum, Jeffry Deitch Gallery, and the Getty Museum. For clothing I would recommend going to all of your favorite stores and brands because they are all here in Los Angeles California. Ending the night stargazing and drinking wine at Griffith Park in Los Feliz.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I always want to thank my parents for raising me with their love, but most of my support and mentorship with business and creative comes from Rick Williams & Roland Coit.
Rick & Roland are the owners of the brand “Burn Rubber” a sneaker boutique in Metro Detroit. I started interning for Burn Rubber at the age of 13, working on weekends and after school. As I grew older and as the business continued to grow I began to work with Rick & Ro hand in hand on a daily business, creative collaborations, branding, and retail development. Working at Burn Rubber opened up my doors for photography because at Burn Rubber was where I used my camera most from taking photos at events, to taking photos of the merchandise in store. Rick & Ro were always there to encourage me and give me feedback on photography, fashion advice, and overall presentation along with teaching me how to build a successful brand.
Personal Photo of Myself Credit: Sydney Tyus