We had the good fortune of connecting with Dhirajj Vinodd Kapoor and we’ve shared our conversation below.
Hi Dhirajj Vinodd, can you walk us through the thought-process of starting your business?
From a very young age being born into a Business family and household helped me sharpen my mind not only to see its benefits but also the cons of working for someone else Over the years my thoughts became doubly clear as to which direction would I be heading towards and it was the only way all through of an Entrepreneur. The introspection was simple to be my own boss and steer away to living by building the vision master plan on my own terms. What exhilarated and still stimulates is the power of owning up to your thoughts and actions irrespective of the consequences. Therefore, here I am living my dream job which I own.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
From the year 1998 moving away from my family’s well-established retail business to pursue my passion and interest in the movies and the entertainment industry. My first brush of a stroke at exploring the entrepreneurial streak that challenged me to start our own company ‘Limelight’ in the millennium year with my close friend. In less than 3 years of starting Limelight under our leadership skills we succeeded and started growing from strength to strength and thereby gaining much recognition in the field of Advertising and Entertainment. Here was the next big step for us to shift our base to the city of dreams- Mumbai in the year 2005 to expand further and fulfil our cinematic dreams by allowing us to establish ourselves nationally and internationally.
Since its inception in the year 2000, we have successfully produced and executed over 500 campaigns, 100 events, 90 celebrity brand endorsements and above 1000 talent marketing assignments. We have had the pleasure to produce many award-winning and breakthrough advertising campaigns, brand endorsements, new brand launches & many unique marketing events across multiple leading Indian and Multi-National Companies such as Toshiba, Danone, Unilever, Tata Group, Emami, Levi Strauss, Unicharm Sofy, Yakult Danone, Procter & Gamble, Collection G, Westin, Casio Asia Pacific, Seiko, Onida, Aditya Birla Group, Reckitt & Beckniser, Dabur, Himalayas, United Breweries, Panasonic, VGN Builders, Liril, Limca, Maxim Magazine, World Gold Council, Future Group, Globus, Pantaloons, Reliance Group, Airtel, Vodafone, BPL Group, Hero Group, Lakme, Lux, Britannia Group, Titan Company, Arvind Brands to name a few.
Since International experience always excited us, therefore in 2014 we moved to Los Angeles to understand the futuristic ways of work in the dynamic digitised world, more into content creation and aggregation of creative minds. After gaining tremendous experience and fruitful collaborations in Los Angeles by building a bridge in India with the conviction to do differentiated assignments that would take our entrepreneurial skills 2.0 with the launch of our new company Dhirajj Walks of Art Pvt Ltd.
Today we are actively taking our entrepreneurial skills Version 2.0 single-handed into many new ventures in different industries such as Arts, Culture, Entertainment, Information Technology, Real Estate & Venture Capital Funds etc.
Currently, we are working, developing & creating content in various formats such as Feature films, International Independent Feature & Short Films, Documentaries, Television Productions, Digital Content, live-action features, Web series, TV Commercials and International animation feature, etc.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Here’s what I would plan for my dear friend who comes visiting my part of the world to ensure our finest hours are fruitful. First and foremost will introduce our magnificent neighbourhood which also by chance is the to-go list for tourists visiting Hollywood. We shall explore the Hollywood Walk of Fame, Chinese Theatre, Hollywood Bowl, Hollywood Sign, Griffith Observatory etc, Then we shall head to the happening nightspots and lavish dining experience. Secondly, the following day we would drive out to Beverly Hills and enjoy the opulence of the Magnanimous Rodeo Drive and then head straight to “Self Realization Fellowship Lake Shrine” at the sunset boulevard for some soothing and enriching energy time which is one of my favourite weekly rituals. Finally, as the end of the visit comes starring at us we shall head to Venice beach to unwind and chill for the whole day leading us to a memorable evening by gorging on scrumptious desserts. Bottom line, a week-long stop by won’t do justice to relish and traverse the eternal beauty of our city. And now it’s time to bid Sayonara!
Who else deserves some credit and recognition?
Blazon! Where to start, How to express, When in need, Who all to say Gratitude the list is endless when it comes to my humble blessed voyage. Inconceivable the thoughts which come running down to my memory, from my cherished parents to my precious siblings to my dearest childhood friends to my distinguished teachers to my awesome collaborators to my amazing besties to my trustworthy colleagues to my immaculate support human resources, each one of them has been an internal part of my perplexing expedition so far. Amongst them, I would like to dedicate myself to my bestie Madhu S Dutta who has stood like a Hard Rock for over 15years as a solidified supporter as a confidante by invigorating persistent endearment and passion towards my goals. She is a paramount, intelligent and triumphant creative individual I have come across in my life.