We had the good fortune of connecting with Diana Might and we’ve shared our conversation below.

Hi Diana, what was your thought process behind starting your own business?
I’m a natural leader who is extremely responsible and hardworking.  I became a senior TV and Film producer at 25 back in London, and then became a CEO at 30. I achieved a lot of success fast by working for someone else, but always felt a bit suffocated by environments where I couldn’t fully expand my creativity and independence. My execs wanted me for my talent and strength, but then would stifle my growth as a leader. Before I moved to the U.S. and started my own company, I was in a truly lucrative and spoiled position; my name was well known as a producer, I didn’t need to find new projects or advertise myself, and my resume hadn’t been updated in years. It felt like I hit the ceiling… but in the saddest way ever. I knew I wouldn’t be given an executive role, just based on the fact that I was a young, immigrant woman. (The classism was apparent every time they apologized and paired me with a “posh” guy, so I could produce a show and he can take credit on my behalf.) I was fed up, and felt like I could do more with my life and create my own rules. I still occasionally work as a supervising producer on various sets in Hollywood, but after you’ve experienced the thrill and tasted the freedom of owning your own business (and survived all the challenges!), you can’t go back.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Mustard is a brand new, personalized video discovery app that connects food lovers, content creators, and restaurants. Part restaurant ordering platform and part social media network, our breakthrough technology bridges the gap between consuming video content and the ability for users to place orders; it’s literally the first and only platform that displays an individual dish, its price, and a link to order that dish in one fell swoop.

As a longtime foodie and Instagrammer, I’m super excited that we’re transforming and modernizing the way people discover and order food. Now more than ever, people are using Instagram and TikTok as resources for discovering the best food their city has to offer, but none of that content is actionable…and online menus are so dated. Have you ever drooled over something delicious on social media, and wished you could simply tap your phone to order it (or book a table)? We’re making that happen. (And creators on the app, which is integrated with TikTok, even have the opportunity to monetize their content.)

Of course, as with any new startup, we’ve had our challenges: namely, the fact that we kicked things off right at the beginning of the pandemic. Not only did that delay our ability to launch and put funding on hold, it was also completely devastating for the restaurant industry, which is the lifeblood of the app itself. But now that things are opening up, we’re seeing a lot of optimism all around, and a lot of enthusiasm from our app users and restaurant community to reconnect. As one of our restaurant partners said: “Just recently, we had a visitor who posted a video of her meal on TikTok; it went viral and we ended up with a massive influx of new customers from it. That experience alone showed us how important a tool something like Mustard is for capturing the attention of potential diners. It’s key to the future of restaurant marketing.”

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My three favorite neighborhoods (and where I spend most of my time) are Malibu, Hollywood, and Koreatown. I always take out-of-towners to Malibu first (it’s so iconic, and screams California to me!), and we’ll either walk on the beach or go for a hike, then eat seafood at Broad Street Oyster Co. or Reel Inn. Since I live in Hollywood, a night of pizza and bar-hopping is also a must-do; my favorite neighborhood spot is L’antica Pizzeria Da Michele (for the best Neapolitan-style pizza), followed by cocktails at Employees Only. And in my opinion, no one is allowed to leave LA before having Korean BBQ; there are so many good spots to choose from, like Parks, Kang Ho Dong Baekjeong, and Genwa. Overall, I always want people who visit to feel how incredibly diverse LA is, and how much culture the city has to offer.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I truly have too many people to recognize! That said, I want to give credit to all the people who chose me and took a risk on me, even if it was for something small. (Historically, I was always the youngest person on a team and very often the only woman, so I owe my thanks to people who said “We choose Diana” ⁠— and believed in my success before I did.) All of those instances created a domino effect that helped get me where I am today, from the executives I formerly worked with in the production industry, to my wonderful business partner David Currant, who chose me to be his teammate and CEO.

Website: www.mustard.love

Instagram: instagram.com/mustard.love

Linkedin: linkedin.com/in/dianamight

Image Credits
Courtesy of Mustard.

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