We had the good fortune of connecting with Doris Obih and we’ve shared our conversation below.

Hi Doris, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
I think, oftentimes, for most people, the overwhelming feeling of giving up comes from doubt—self-doubt; or the fear of not living up to your expectation, or the fear of not realizing your dreams. There isn’t really a specific pinpointing moment to give up, but it’s the feeling of being unmotivated, uninspired, or defeated.

Knowing your purpose helps you to keep going. In my case, my kids are my purpose—my motivation to keep going. When I feel like I want to give up, I remember that I have little people that depend on me. They give me something other than myself to think about—it’s not about me anymore—it’s the bigger picture.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is based on my “lived experience”. I experienced first-hand as a little girl what it was like to not be able to afford the luxuries of tennis. This experience prompted me to create a pathway for kids today to have an opportunity to learn, play, and grow in this sport—and in academics and life. When I grew up, I was thrilled to reach back to the coaches who developed me and take advantage of the opportunity to “pay it forward”. It was great bringing them 40 Love where they are helping to create a model in the community to impact kids.

Starting this foundation was not easy—I felt like I didn’t know everything I needed to know about running a business. I went back to school to obtain my master’s degree to further prepare me for this great task.

My greatest lesson learned since starting this journey is that “it’s hard”, but not to give up when things get hard—I’ve learned to staying consistent is the key to success. I’ve learned pace myself. I’ve learned to take time to reset, but to keep going.

My brand is based on experience and personal decisions. Having once lived in their shoes, I use my role as a mentor to help guide them and motivate them to make better decisions in life.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m more of a chilled, laid-back person. If I had friends visiting, I would take them to iPic in Westwood for some of the hottest movies out. For a bar experience—I would recommend our namesake, 40 Love Bar on La Brea. It’s a great place to hang out and chill. For sporting events, I would have to recommend the Crypto Arena and Rush Street in Culver City.

Who else deserves some credit and recognition?
This shoutout is completely dedicated to the kids of 40 Love! Without them, I would not be here—40 Love would not be what it is without them. I am privileged and deeply appreciative of the opportunity to lead a great organization; to be a part of a team of dedicated staff who does a tremendous job, but kids are most deserving of this shoutout. As was said earlier, they are my motivation and our driving force.

Website: www.40lovela.org

Instagram: @40lovefoundation

Facebook: @40LoveFoundation

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