We had the good fortune of connecting with Eden Park and we’ve shared our conversation below.
Hi Eden, what was your thought process behind starting your own business?
My thought process for Palette Creamery started with me asking what I knew and what I didn’t know.
I knew confidently that the concept is the love-child of my passion for art, my love of flavor combinations and the hidden beauty/art of that process. I also knew that going into this meant that a lot of my time and money was going to be invested into the company, and that there are already so many amazing ice cream shops here in LA that make artisanal ice cream.
Then I moved into what I didn’t know, which was wondering how I could compete with all of the ice cream shops in LA? What if people don’t want to pay for homemade artisanal ice cream or if they simply don’t like my flavors?
I dwelled in the what I didn’t know for a long time and spiraled into all the “what ifs.” It wasn’t until I started to focus on positive “what ifs” that I started drawing out small goals for Palette Creamery. This included five simple goals to get me started that were digestible and didn’t scare me back into the black hole of doubt.
Once I accomplished those, I created five more, then five more after that. Then I slowly started to realize that I had progressed significantly from the starting point and Palette Creamery was in full momentum. Those initial five steps stemmed from the excitement and passion I had for the brand. I believed Palette Creamery was, and is, something special. I believe it’s unique because it’s tied to my identity and the things I find beautiful.
The name itself, Palette Creamery, is a play-on-words of your tasting palate as well as the artist’s palette. The concept is to show the art in the process of painting and ice cream making. Only the artist/ice cream maker can see the process in mixing colors/flavors, the temperamental elements of paint/ingredients, the many steps and layers it takes to create something new and different, and the patience it takes to create a masterpiece. The audience/ice cream lovers are only able to view the final product. Through this marriage of art and ice cream by way of Palette Creamery, I’m hoping to highlight the beauty of this hidden process so that everyone can appreciate ice cream on a much deeper level—there’s layers to not just the flavors, but in the craft itself.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Palette Creamery’s ice cream is hand-crafted and made to order. Our labelling includes a “made for…” sticker as we’re creating each pint for a specific ice cream lover. The flavors we create are unique and have gone through many rounds of taste tests, which is why we are currently only focusing on four. We prioritize quality over quantity and we will not give anything out that we feel is not ready. Our flavors and their breakdowns below:
Earl Grey Lavender — balancing the bitter and strong Earl Grey tea with the softness of lavender and honey, each bite creating a dance of both that always ends in a sweet, honey finale.
Vietnamese Coffee with Rose — the potentness of Vietnamese coffee paired with subtle rose notes that that rounds out that coffee kick.
Japanese S’mores — Not your usual camp-fire classic; you’ll be pleasantly surprised from the creaminess and lightness of Japanese chocolate with hidden bites of hand-torched mini-marshmallows and hints of cinnamon graham cracker throughout.
CCC — cookie butter, coffee and chocolate chips are, in our opinion, a formidable trio that satisfies a wide range of ice cream flavor cravings with multiple textures and layers experienced down to the last bite.
We like to see each pint as a masterpiece from a carefully curated approach to every ingredient. We know that when you give your body something good, it will feel good. We source all of our ingredients locally and the majority of them are organic. To top off this off, we are also three Korean-American women who all have a fine arts background!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Food – Smorgasborg
– EP & LP
– Killer Noodle
– Kaya Sushi
– A food Affair
– Hai Di Lao
– NBC Seafood
– Palette Creamery 😉
– Millet Crepe
– Meet Fresh
– Pie Hole
– Yi Fang
– Paddle boarding at Long Beach
– Rose Bowl flea market
– Melrose flea market
– Skate, run, walk, ride from Santa Monica to Venice
– Explore Century City Mall
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to thank all my ice cream books and its authors that have I’ve read in my bed for countless nights; the ice cream shops in LA that continuously encourage me to be better with my craft and flavors; my mom who doesn’t like ice cream but finished an entire pint of my Earl Grey Lavender out of support; my designated taste-testing and unofficial Palette Creamery intern/boyfriend Alexander Lendrum; my two business partners Shelly Hong and Jess Kim who have helped propel Palette Creamery onto a whole new level; and lastly, all the wonderful ice cream lovers who have supported Palette Creamery since day one!