We had the good fortune of connecting with Edurne Fernandez and we’ve shared our conversation below.

Hi Edurne, how does your business help the community?
One of the things that I like the most about film making is that you get to give a voice to those who don’t have the opportunity or are not able to raise it for themselves. What we do is tell stories and there are a lot of them that still need to be told. Creating a project about a specific topic like bullying, harassment at work or how hard it is for immigrants in a different country, just to say a few, puts the issue out there and creates conscience within our community. We know these problems and many more exist, but it doesn’t mean that if you don’t see it or is not close to your community, it’s not there. When you put it in film you reach out a larger audience that get to experience the problem with their own eyes. It is up to that audience to act upon what they’re seeing so it is our job to make it as real as it really is to touch people’s lives and make them want to take action.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I have always been involved in some sort of creative activity. I started dancing in high school and then became a dance teacher. I remember myself always drawing either fashion or just figures simulating my friends and family. Going to the theatre was always a highlight in my life and watching movies has always been my favorite pastime. I remember my first time in New York at my very first musical, I wanted to be a part of it, either onstage or backstage. I guess that was what pushed me towards designing. I did textile design as my undergrad not because I wanted to do fashion but because it was the closest thing I had to what I wanted to do, which at that time I wasn’t sure. All these little creative things that I was involved in were slowly driving me into the world I am in now. Theater and dance where my initial impulse when I wanted to do costume design and that is why I decided to do a masters in the matter. But a little bit into my degree I got the opportunity to design a commercial without any experience whatsoever in that field. I have always been a true believer that things happen for a reason so I took that chance and discovered a whole other world of art making. It was not easy to move to another country to pursue my dream. I am really close to my family so the thought of living away from them and from the world I knew was scary but I did it anyway. I learned to use fear as a tool and not as a burden. Daily I face challenges that scare me in every way but those are the things that have made me who I am today. I am a totally different person from who I was 5 years ago that I left Mexico City, but I feel that moving out of my comfort zone has pulled me closer to my dream of becoming a costume designer.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friends were visiting Mexico for the first time I would definitely take them to eat. There is more to Mexican food than just tacos. It is one of the richest places when it comes to food and also to art. Mexico has a lot of history and we are so proud to say that it is still alive. The country is so big that we would probably need a month to do everything. There are a lot of beaches to visit, not just Cancun or Cabo and the city itself has a lot of museums and monuments that make it even more beautiful. With all that said I would propose a weekend of sightseeing followed by eating at a good restaurant and chilling at the beach watching the sunset with some mezcal or tequila and ending the day at a cool bar to show everyone a good Mexican party.

Who else deserves some credit and recognition?
I want to dedicate my shoutout to my undergrad teacher, Fernando Bermudez, who passed away a couple of years ago due to cancer. He was the one that who initiated my interest towards costume design and encouraged me to pursue my dream. His passion for creating characters was so contagious that it was almost imposible not to want to share that feeling. His letter of recommendation got me into grad school so I could not be where I am today if it wasn’t because of him.

Website: www.edurnefernandez.com

Instagram: edurne_fdz

Linkedin: Edurne Fernandez

Twitter: edu_fdz

Facebook: Edurne Fernandez

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