We had the good fortune of connecting with Elizabeth Freise and we’ve shared our conversation below.
Hi Elizabeth, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
That no matter what, nothing goes exactly as planned. So, instead of being surprised when something shifts, be ready for it, flexible, and positive. Any event is a combination of perfect planning, styled details, and quick-flex ideas in reaction to unexpected elements.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Poolside Etiquette is an experiential production house founded right here in sunny Los Angeles. Founded by myself, Elizabeth Freise, we concept and create integrated experiences for all kinds of brands – from fashion to clean beauty, travel to wellness and more. Founded in 2018, Poolside Etiquette dives into each project with a vibrant and uniquely crafted vision.
As our environment shifts back to a safe one, I am most excited to bring people back together, in safe, beautiful and custom experiences that are meaningful and one-of-a-kind. We have all been patiently waiting and learning. My biggest lesson has been to stay positive and support people where they are at, no matter what.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Any weekend starts with what you want to get out of it – relaxation, sunshine, adventure, on-the-go. No matter what Los Angeles has it. My favorite weekends are a great a Friday night dinner in Venice or West Hollywood, a Malibu beach Saturday (Leo Carrillo is our favorite because it’s dog friendly!), and a Dodger game on Sunday afternoon. Beyond perfect. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My entire team of freelancers who work behind the scenes on each event. Nordstrom, where I learned my trade, customer service, and creative excellence.
And my dog @worlfysworld who makes me and everyone that meets him smile every day!