We had the good fortune of connecting with Emily Barth and we’ve shared our conversation below.
Hi Emily, why did you pursue a creative career?
I’ve always considered myself a creative person with a range of interests. I work full time as a marketing specialist but have also had my creative pursuits simultaneously. I created Scents by Scorpio because I wanted to be my boss, express myself, and first make a product that I believe in so others believe in it too. I pursue a creative career because it fulfills me, and I love the challenges in managing my brand and the creative problem solving I do to balance a full-time job and a passion for being a small business owner. I do this for myself because no day is the same and I thrive in that diversity.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Scents by Scorpio is a candle brand with a focus on giving the luxury candle experience without the luxury price tag. I opened up for business in November 2020, but the process to get to opening began in early 2020 when I started to get chronic migraines. I, like many, love to burn a candle throughout the day and I started realizing that candles from large name brands were triggering migraines. During the height of the first wave of the pandemic and having a little too much time on my hands, led me to create my candle fragrance formulas that smelled strong without triggering migraines for myself. My mom and sister also got to enjoy these first few runs. Once formulas, processes, branding, and everything else were ready, I opened up for business and completely sold out within a couple of weeks. Starting a new brand can be hard, and I think one of the challenges I experienced the most in my first year was evaluating trends and what was selling better than others. The products are important but understanding the data is what has helped me take my brand to the next level. I also had to get used to putting myself out there more. I started signing up for pop-up markets and found myself enjoying getting out into the community and engaging with customers firsthand. If I had to boil down my experiences into lessons it would be to focus on performance data, don’t be afraid to put yourself out there, and always seek to improve.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Some of my favorite places in LA that I love to visit are the Getty Villa, La Brea Tar Pits, and hiking around Griffith Observatory and the old LA zoo. I’m also living in a Dodgers house, so at least once per season, we try to catch a game. As for food, I love eating at Grand Central Market, the Original Farmer’s Market, Philippes, and my favorite sandwich spot Frumento’s Deli down in Montebello.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’ve been blessed with an incredibly supportive family and friends who are always my #1 fans, each one of them being the reason that I have a growing and thriving business. Specifically, I want to thank my dad for business advice, my mom for celebrating my creativity, and my fiancé Jack for always being encouraging while also being understanding a small business oftentimes means our house is filled with too many boxes.
(White dress photos only)- photographer Ruben Samuel Cortez