We had the good fortune of connecting with Endless Lens Photography and we’ve shared our conversation below.
Hi Endless Lens, what’s something about your industry that outsiders are probably unaware of?
We feel that most outsiders are unaware how much editing — post-processing — comes into play with photography, even with merely making a photo deliverable to our clients as a finished product. We, as professional photographers, shoot RAW, and RAW footage is much flatter (neutral) than shooting with JPEGs, which bake in a “look,” and we do that on purpose so we gather more information in the original files, so we have more latitude to play with in post. Even the image on the back of the camera — on the screen of the camera — is actually a pre-baked JPEG preview that doesn’t truly represent the RAW captured image. Only once the photos are imported into a RAW converter and we work on the images do they come to life. In essence, we’re adding back into that “flat” image vibrancy, shadows and highlights, saturation, etc … which many outsiders don’t realize. This adds time and effort to turn these RAW images into magical photos. And — all this work takes years of experience, hundreds of hours of work, to build the skills to not only edit shots but also retouch shots to look as natural as possible, yet also pop off the page/screen.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Well, we believe what sets us apart from others are two-fold: First is our teamwork. We work together, from Doren’s years of photography work to Emily’s design prowess, to develop the best photos we can, creating a collaborative environment that our clients love and that we love. Being a team brings confidence to our clients, making them feel relaxed and cared for. Secondly, our one-on-one exercises create a dynamic that others cannot match: as an example, for any portrait work we start with specific exercises to help the client feel relaxed and truthful, but also connected to us, because we believe that our photography is a collaborative experience, and that the connection between us and the client matters as much as the photos themselves. We got here today professionally by honing our skills over years of work, combining our endeavors to join in this business, and by continually advancing our knowledge and work ethic every day by focusing on being good people to others because the work — the photographs themselves — echo all of that: if we are good to our clients, and we are honest and work hard, then they will feel and be comfortable and open and expressive, and we will be able to capture wonderful photographs for them. All this has not been easy, especially now during Covid (we actually contracted Covid early on), but we have made meditation, physical exercise, healthy food, and communicating honestly with each other our main focus, and that inspires and gives us strength to continue working together to deliver the best images to our clients. This is has also been our greatest lesson: keep ourselves individually and as a couple healthy and fit, emotionally open and positive, and always strive for more without self-berating or dwelling on hardship. We want the world to know that we love our work, that how we work represents how we aim our brand: Capture moments that are honest, beautiful, striking, and full of life.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well, the beauty of Los Angeles are the beaches: that’s the first place we’d take them. El Capitan Beach is one of our favorites, as well as the craziness and originality of Venice, so we’d take them there first. And since the whole world thinks LA is one of the healthiest places in the world, we’d take them to Cafe Gratitude and Sun Cafe, two of our favorite healthy restaurants. And since we are very into health and fitness, we’d take them on a hikes, first Runyon and then Griffith Park. And then we’d hang out with with them, letting our cat Lucy and our dog Phoebe love on them, and then we’d go back to one of the beaches in the evening to watch the sunset.
Who else deserves some credit and recognition?
We would say Anthony Vincent Bova would be our inspiration. He is an amazing acting and executive coach and teacher, and his work has inspired us to use it in our photography with our clients. The work he does is about being your authentic self, dealing with self-obstacles, and breaking through those barriers to communicate in an honest and meaningful way, and we’ve been using these exercises with our clients to get them to feel comfortable, relaxed, grounded in their own selves, and connected to us when we lift our cameras to capture moments. The exercises that we do before each shoot with our clients, and during the shoot itself, has been vital to bring out truth and presentness of each client, letting them chip away at their nervousness and really communicate with the lens — allowing them to truly let their inner feelings and thoughts out without hindrance, so the photographs capture real emotions, real moments, and shine….
@ Endless Lens Photography