We had the good fortune of connecting with Erycka Ferreti and we’ve shared our conversation below.
Hi Erycka, what do you attribute your success to?
Authenticity, which is really difficult to accomplish nowadays with some much content out there constantly being thrown at our faces, it is incredibly essential that your brand stays true to your beliefs and it represents you, the real you. My content is curated for my audience in a way that’s organic, less is more in my experience. I engage and post my artwork on social media platforms, but in a way that feels unique. I don’t like to overly saturate my page with overloads of unnecessary content, but rather create a selection of my work that feels special and that I am proud of.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am hairstylist, my specialty is hair coloring. I love beachy surfer hair, so natural that resembles the effect of what the sun would naturally do to your hair. I love what i do. From creating it to having the opportunity to connect with my clients and share a beautiful moment. It is one of the only ways I can channel all my energy and creativity and create something that I am very proud and that caters to my client’s needs and makes them feel confident and happy with their hair and ready to take on the world, it is a very empowering feeling for both parties. It was not easy to get where I am, it took a lot of patience, perseverance, sacrifices and lots of hard lessons. Growing up with ADHD was challenging, my brain just operated in a different way and through being creative and finding an artistic outlet was what allowed me to build skills that were later going to be the key to my success. I was so fortunate to find the right mentorship and was taken under the wing of such amazing and talented artists that believed in me and wanted to share their knowledge with me which was amazing since the industry can very cutthroat. The most important lesson I have learned was to stay humble and keep it real, it is easy to lose yourself in the egomania of nowadays. I want my brand to be remembered as the product of really hard work and dedication. That hopefully someone one day can find helpful and inspirational.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love supporting local small businesses. If you are a music lover I would definitely check out footsies great place to dance, listen to vinyl records, get some yummy drinks while enjoying some the best pop up food stands. I love Melody bar it has such amazing food and some of the best wine selection ever, great atmosphere and the owners are so great. Another place that I truly enjoy to hang out at and get some of the best coffee in La would be Cafecito, great place to take friends, read a book, work on your laptop and enjoy a good cup of coffee. Best chicken wings in LA are at The Yee Rustic Inn. Elysian park is beautiful for a nice little picnic while enjoying nature.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Honestly I wouldn’t be where I am if it wasn’t for my the support of my mom, the encouragement of my therapist because keeping a good mental health is super important, the love and mentorship of my coworkers, and the book that changed my life “I am a badass” by Jen Sincero.
Other: firstname.lastname@example.org for hair inquiries.
Keary bladel Kerry fisherman Sarah sutton