We had the good fortune of connecting with Eva Lili Bartha and we’ve shared our conversation below.
Hi Eva Lili, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
Fashion is a beautiful form of self-expression, and I consider myself lucky to be involved in such a creative field. However, it has also an extremely negative socio-environmental footprint, that people often overlook. Through my practice, my goal is to raise awareness on the critical issues within the fashion and lifestyle industry. I believe, that if we all act together, businesses, stakeholders, individuals, change is possible.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Digital Fashion Framework is a physical-digital innovation lab based in London. I founded it in 2020, and ever since, it has been successfully supporting academia, businesses and individuals, through projects, commissions, workshops, and collaborations. We invite everyone on a journey to explore the potential of digital tools in fashion, building a community where skill share and knowledge transfer helps to innovate together. The fashion system faces critical challenges, and so are all the stakeholders within. It is essential to address these issues through science, art and design, embrace self-expression while keep an open mind to experimental solutions that has the potential to spread across the value chain. It has been an exciting and interesting journey, I often get to talk to amazing people who believe in the power of creation and innovation, just like me. Sometimes it is hard to communicate our ideas and products to wider audiences, as emerging tech is very new to many. I work really hard on how to convey the message of these developments better, it is a challenge we face on a daily basis. I believe that challenges are here to help us, therefore I embrace it, and try to learn from it as much as I can.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
London is a world in itself. You can fully immerse yourself in the endless amount of wonderful places, meet the most diverse range of cultures in one borough, find beautiful landmarks and parks all over the city, engage in fun activities, and most importantly, go to pubs for a lovely pint. My personal choice? I am a North-West Londoner, and am preparing for a marathon, so grab a pair of running shoes and come with! Primrose Hill, Regent’s Park, Hamstead Heath, Gladstone Park, and all the pubs of course are all waiting. If the weather gets better, we can also go wakeboarding at Thorpe Lakes or in Canary Wharf. If running and extreme sports got you tired enough, then let’s go to my second home, Tate Modern. London has amazing culture, and it is all free. Or what about a tour, National Gallery, Natural History Museum, V&A, Somerset House? All waiting for us!
Who else deserves some credit and recognition?
Towards the last years in my master studies in Applied Mathematics, as much as I love the field, I lacked creation, and I felt the need to express it in some way. I bought a sewing machine from Tesco’s, and some random table cloth fabrics I found in a basement of a textile story in my hometown. Without any knowledge of dress making, I made some dresses for myself (you know, a girl has never enough outfits). I realized, this is what I want to do as a profession. It was a hard moment, as I had my whole life laid out ahead of me, becoming a scientist researcher as my late father, and my brother. With the help of a number of people who believed in me, and supported me to go to drawing and sewing classes, while studying for my final exam on the masters, I applied to a Danish design school. This is a shout out to the amazingly wonderful Csaba Csetneki, who by accident listened to my story, and helped me to realize, the only person standing in the way of this is me. This is a shoutout to Marta Kiss, who did not laugh at me, when I went into an art high school and said, I want to be a fashion designer, teach me how to draw please. This is a shout out to my amazing teachers in Denmark, Lene Pedersen and Johnny Vestergaard, who always believed in me, no matter how crazy projects I made. This is a shoutout to Zowie Broach and Tristan Webber, who supported me in my fashion master studies in London, waiting patiently to get it together, and push beyond myself. And finally, this is a shoutout to my family and friends, who know very well, if I make up my mind, nothing can stop me. And they cherish it.
Courtesy of Digital Fashion Framework