We had the good fortune of connecting with Ever Arias and we’ve shared our conversation below.
Hi Ever, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
It all started after a conversation I had with my grandmother. She always had a holistic approach to healing remedies. She would create concoctions with herbs she used in her homeland of El Salvador. She would use Arnica, Rosemary, and Rue, to make oil and alcohol-based infusions to make salves, poultice, teas, spiritual cleansing waters, and clearing smoke to banish negative energies and attachments. I revisited this shortly after my diagnosis with Multiple Sclerosis in 2014; I needed to step away from Pharmaceutical medication as it did more harm than good. I reconnected to the plants I was introduced to when I was a little girl by watching my grandmother craft and smelling the warm, spicy herbs of Rosemary, Ginger, and Cayenne filled the kitchen. When I started experimenting with herbalism, I asked myself what would connect me closer to my plant kin, ancestors, myself? I felt called to work with the element of water. I created a line of offerings that stem from bar soaps dressed in herbs, Sugar scrubs incorporated with nourishing oils and extracts, and layered tea bath mixes with salts, clays, and herbs that connect with a purpose.
What should our readers know about your business?
I always had an artistic eye for how my products are displayed. Having a background in film, you get to refine your style by applying lighting setups, angles, and color palettes to your vision. I have learned by watching others and listen how to execute a look. In this case, my apothecary business has a bit of simplicity draped with a spiritual connection. I shoot my products with my iPhone or an old DSLR, natural sunlight, fabrics, and loose herbs. Very stripped down but having the product stand out on its own. Less is more. Starting this business was not easy at all! It was like jumping into unknown waters and trusting the process altogether. The lesson I have learned is to be tactful when communicating with a buyer or a collaborator. Using tactfulness as a superpower helps build mutuality, holding space for the buyer to explain their needs are. My brand is about sacred intention.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The Broad the first place to start if you are into contemporary pieces of artwork. Grand Central Market is the epicenter of Angeleno eateries. All types of cuisines to explore. Walking off that tasty food, you can stroll by the hidden gems of downtown. The Last Bookstore will stick out and entice you to explore the book-stacked corners, archways, and a mini-museum. Take a break by jumping on Angels Flight. A lazy day would be best to hang around Echo Park/Silverlake area. Lie on a blanket, have a picnic, sunbathe with friends. Time to dine! You have options to dine al fresco at MASA for a slice of their Chicago deep-dish pizza or snack on street food style pad see ew at Sticky Rice. Both are delicious! Walk that food off over at The Echo Park Travel Mart for a quirky find or have a coffee at Stories right next door. Need a stiff drink to get the party started? Little Joy Cocktails for Pre-game or chit-chat with friends. A day of oddities starts at East Hollywood with heading ourselves down to Wacko gifts for that oddball in the family. Get your breakfast taco on at Homestate. But be prepared for a line. Walk that tasty breakfast off over to the Liberate Emporium for smoke kits, dressed candles, and a variety of healing stones and crystals for any intention you feel called to. Hollywood! The Museum of Death will intrigue or scare of hell of them! After that scare, stroll down to check out Camera Collection at the American Society of Cinematographers but make sure to call ahead! Need to walk off all this fun? Runyon Canyon. Ease in for a run or a walk and witness wildlife reveal itself. Beautiful! End the evening with an outdoor movie at The Hollywood Forever. Bring a warm sweater through; it gets chilly. Last but certainly not least, The Getty Villa in Malibu is one of the best treasures we have in LA. Take a moment for Meditation by the bluffs as the day ends with a gorgeous sunset.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The most important person who deserves all the credit is my grandmother, Paula. She did not once forget her roots since she immigrated from El Salvador in the seventies. I learned and observed her holistic practices and her culinary cuisine as a little girl; now in her eighties, she is still passing the wisdom to me to carry on for future generations. This shoutout goes all to her. Thank you, Abuelita.