We had the good fortune of connecting with Falon Foss and we’ve shared our conversation below.

Hi Falon, is there something that you feel is most responsible for your success?
I would say the most important factor behind my brand/success is authenticity. I try my best to make sure in every interaction, piece I create and post I make to be genuine and authentic. I will say that I think my return business/clients come back because I am honest, relatable and informative, but most of all because my business and pieces are authentic. They are what they say they are, I am who I say I am and I really do genuinely…well, give a shit. I care about how they feel, I want to make sure they have the very best service and experience. I want to make sure every piece I sell is described accurately and anything they need to know that may be different or unique about the piece or the service is told to them up front. I do everything I can to make sure the customer has every bit of information before the torch is lit so to speak. This requires time and the process is more painstaking, but it is well worth it and it does set Gold Dust Tacoma apart. Relationships that last are built on trust right? I think the first part of achieving that is to be the real article, no gimmicks. No bull shit.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What sets my business apart from others is my ability to meet people where they are at. I am talking about listening, taking their thoughts and feelings into consideration, their values and most importantly in this business…their budget. If they can only spend $200, ok we start there and if they want to spend $20k we go there. If the customer wants to spend time getting to know one another in person or through email or text, phone chats any and all of those lines of communication are open to them and they are speaking with me directly. There is an accountability there and no gap between who is crafting the piece and who is requesting it. This leaves little room for error and miscommunications, which I had found at the shop I worked at previously and through other customer’s experiences is all too common when it comes to custom jewelry. Every detail matters, so clear communication and relationship building is key. It was not easy starting this business, even with a background in fine custom jewelry. I bootstrapped the business and still continue to only use funds I make toward upgrades, creating new pieces, buying stock, advertising, etc. I decided to go for it when the jewelry shop I worked for closed their doors. While working for a jeweler previously I learned both what I wanted to keep and what I wanted to chuck, what I wish I could have changed about the process and vibe while I was there. I strive every day, every time I meet with someone whether virtually or in person to keep this front of mind. I try my best to give the customer all of my attention. Being appointment only helps tremendously with this and also gives me the reassurance that the potential client is serious about the commission or purchase.
I would like the world to know that even though it is tough to start a business, especially as a woman and a mother, it is so worth it. The key to me is honest communication with your people. If you can be transparent and true to what matters to you and to them, you are going places! It is hard at times, to keep everything afloat and it can be very emotional to work for yourself, by yourself. I have had some rough moments where I questioned, why the hell I am doing this?! Then inevitably end up talking to a customer and while they open up to me about their family or their reason for wanting a personal piece made, I am reminded over and over why I do what I do. The people. The connection. The love. The creative freedom.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If a friend was visiting Tacoma and wanted to go to my favorite spots I would first take them to the water. I would show them the Ruston Way waterfront and the cool old houses that line the streets, we could check out Point Ruston and the market there full of local makers. I would then pop over downtown, to Stadium District to have a drink at Doyle’s, a bite and another delish beverage at Wooden City and walk over to the local shops like Stocklist Goods on Pacific Avenue. We could swing by Thea Foss Waterway and admire all the boats on the marina and walk a museum or 3. After that, we could drive over to Point Defiance and walk the around the 5 mile loop where we could check out local wildlife and take in the vibrant beauty of the PNW…the mountains, the Puget sound and the towering evergreens. I would end their tour by hanging out on South Tacoma Way where we could sit at a top notch dive bar, The Mule and end with some class act B-B-Q at the Opal Lounge.

Who else deserves some credit and recognition?
Dedicated to Teri Thompson- who hired me way back when at her jewelry shop… showed me the ropes and friendship, became like family and is now my mentor in my jewelry business. She is my family now, but also so much more than that. She is a real touchstone and I don’t know where I would be without her support. Thank you Teri. I love you much!

Website: GoldDustTacoma.com

Instagram: GoldDustTacoma

Facebook: Gold Dust Tacoma

Yelp: Gold Dust Tacoma

Other: (253) 533-5323 GoldDustTacoma@gmail.com

Image Credits
PNW Elegance

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