We had the good fortune of connecting with FERNANDA MARTINEZ and we’ve shared our conversation below.
Hi FERNANDA, what habits do you feel helped you succeed?
One habit that helped me succeed in my business was and still is ‘Consistency’. I started painting as my hobby, prioritizing creating over perfection. When I first started using watercolors and acrylics, I was amazed by the endless possibilities that these mediums could offer. Continuous experimentation has driven me to the habit of painting every day. Other habit has been ‘Perseverance’. Before being accepted to exhibitions, collaborations and other opportunities I was rejected countless times.
Alright, so let’s move onto what keeps you busy professionally?
I created LA TINTA soon after moving to California in 2015. Over the years I have collaborated with a couple of brands and showed my work at galleries, shops and fairs. It has been a fascinating journey so far, full of self-discovery and uncertainty, but definitely pleasing. As creative and business owner I can say it hasn’t been a smooth road, as other aspects of life, my professional journey has encountered some limitations over the years; but, I’ve had the opportunity to connect with other makers and expand my vision and creativity.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Living in Oakland for the past 6 years has been delightful. The thing that I love the most about this city is its diversity. Recently I got into roller skating, so the perfect day in this city would look like this to me: Alameda Ferry Point next to the USS Hornet for roller skating. This is the perfect spot for a fun sunny morning with amazing views of the San Francisco bay. Next stop is having coffee and breakfast in TimeLess coffee shop in Rockridge and stroll around this area to discover cute local shops, antiques and restaurants. Afternoons should be enjoyed by Lake Merrit, where the real Oakland vibe is prominent: people walking their dogs, playing, exercising and having picnics. Who else deserves some credit and recognition?
I’m grateful to my family, friends and Oakland Arts community for their support. My Art studio and business owners who have shown my art in their shops for the past years. Community has been a key component to my growth and success.