We had the good fortune of connecting with Field Garthwaite and we’ve shared our conversation below.
Hi Field, Let’s talk about principles and values – what matters to you most?
Investing your time and energy in creating the future that you want to live in. This is what led me to start IRIS.TV. We built a privacy-first technology platform with an ethical approach towards applying machine learning and algorithms long before it was popular because we believed it was the right way to solve the problem.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At IRIS.TV we help content creators, content owners and marketers investing in video derive more value from their video data. When customers use IRIS.TV they increase their resilience and reduce dependency on major tech players. This wasn’t a popular idea at first—but it was one we believed in because far too much value was being taken out of the value chain by tech giants. Just look at the earnings statements of companies like YouTube and Facebook. Luckily, companies like Shopify have shown that building tools for the creator economy is a great business, and we intend to build a comparable success story in our market.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
LA is all about figuring out one neighborhood at a time. I live on the east side in Los Feliz and I’d definitely start by getting them up to the observatory in the largest park in LA. I’d take them to Jewel on Hoover for brunch to have some of Jasmine and Sharky’s amazing food and the hibiscus iced tea. There is this amazing park to sit at with a view of downtown called Vista Hermosa it is an amazing place to meet friends. And if we can go back—get out to an art opening or a concert depending on what is going on.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
When I was growing up I had a lot of different jobs. Harry Mohan was my boss when I was a janitor at a local church. I was maybe 13 at the time and I worked for Harry after school and on the weekends. Harry treated me like an equal. Even though I was a kid working alongside adults, he mentored me and helped me understand the politics of any environment (even a church) and how to read people. He taught me how to have fun while you work and how to build relationships with colleagues. I was a kid, who knew nothing, but Harry took the time to mentor me and he taught me many life lessons. Even though I was working for Harry, he was teaching me how servant leadership works and how you build a better culture and community when you support those around you. I’ll never forget those lessons.
CNBC, Cheddar TV