We had the good fortune of connecting with Francisca Francois and we’ve shared our conversation below.
Hi Francisca, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I worked behind a lot of beauty counters and saw a lack of beauty products with a range, for people of color. As a person of color, I knew I wasn’t the only person who was experiencing this issue. I wanted to provide a solution and create an inclusive line that catered to all hues.
I started experimenting to create my beauty line. My first test was creating a perfect match for one my favorite beauty products, highlighters. For years I had to use eyeshadow to give myself a highlight glow. I eventually created my first products, my perfect match highlighter “Golden Hour,” Before I launched I extended the range to 4 more shades that would cater to other hues. I then had my first set of products to launch my brand.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets my business aside is my brand mission, I am always excited when we are working on new product launches, because we always factor the products being cruelty free, multi purpose, inclusive for all hues, and luxury quality at an affordable price. We are a brand who truly lives by our values and mission. It’s more than necessary to ensure that our products suit every skin type and every hue that is impactful and progressive in the beauty industry. Being cruelty-free is just as involved in our beliefs, we want to ensure the ingredients in our products are made with the care and wellness of each individual in mind. Aeva Beauty aspires to be the driving force to inclusivity, although it won’t be easy, I know it will be worth it. We are also a brand that create opportunities and value micro creatives, as a creative myself I understand being overlooked. Where many seem quantity over quality, I’ve always seen it the other way around.
I always remember when I kept contemplating to start my brand back in 2016. Like who am I to do this? I didn’t have a huge following, I wasn’t well known, but I did have an influence. I had an audience that really appreciated my artistry and their belief in me just inspired me to just go for it. My mission inspired me and that’s what fueled me to start. I didn’t want to compete with anyone, I wanted to pave a way for the underrated. The underrated black women, the underrated creator, I wanted to break barriers.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a huge foodie! One thing about me is whenever my family or friends visit me here in Los Angeles, I always make it my duty to make sure they eat all the amazing food that is out here. My favorite are those that are family owned, a place I love to eat is Hook’d Fish and Grill it is a seafood restaurant here in the Valley. Alongside taking them to my other favorite seafood place called Corn n Crab and one of my many favorite burger places The Stand.
I also love taking them to hikes, I usually go hiking on the weekends, it’s an amazing way to connect with nature and brainstorm my next move, alongside taking them to an adventure where we find new thrifting shops, and exploring new places together. To me there’s something exciting about trying new things with your favorite people. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to shoutout the amazing women in my life that have paved me into the person that I am today. Growing up, I didn’t grow in a home with both parents, sometimes neither, yet it was many amazing women that paved the way for who I am today.
Dijon Durham Pastelle Curtis Christina Racine Damora Regala