We had the good fortune of connecting with Gabriella Picone and we’ve shared our conversation below.
Hi Gabriella, what was your thought process behind starting your own business?
I started Idda Studio as a way to tell stories and bring people together through design. I had a creative upbringing growing up between New York City and the Sicilian Island of Lipari and had always wanted to start my own business to reflect these two distinct cultures. Meaning “her” in Sicilian dialect, Idda Studio is meant to celebrate the strong women in my life by honoring Sicilian tradition and craft.
My studio is composed of limited edition homeware textile collections such as tablecloths, pillows, sarongs and scarves. All designs are inspired by colorful Sicilian narratives and are hand painted and printed in Italy. For me, it’s important that my fabric works are ethically sourced and made with the highest quality available. Italian and silk cottons are among the best in the world. Being able to work with Italian craftsmen, artisans and heritage brands not only builds on history but continues to support these companies and the mission of Idda Studio.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I grew up between New York City and the Eolian island of Lipari. I had a creative upbringing and was immersed in both American and Italian culture which had a huge influence on me becoming an artist. I studied painting at the Rhode Island School of Design (RISD) and in 2020 I started Idda Studio as a way to bring my paintings to life through fabric. I love the versatility of fabric, the pieces can be worn as a pareo or a scarf, hung on the wall as a painting or used as decoration in the home.
I don’t think Idda Studio fits into any one specific style but instead draws reference to many different approaches. I also often use vibrant colors, decorative patterns and classic motifs that are reminiscent of the Mediterranean. I love to reference history but also maintain a contemporary approach to my practice.
I started Idda Studio Spring 2020 during the peak of the pandemic in NYC. One of the biggest challenges with starting a new company during this time has been working mostly alone. What most excites me about my studio is being able to collaborate with interior designers, fashion brands and artisans. I love translating my designs into spaces and coming up collaboratively with creative solutions to problems.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have been most inspired by the Sicilian women in my life who have taught me about their history and how to honor craft and tradition – through them I have learned much more about my heritage. Both my mother and aunt are textile designers and at a young age I was always taught to see the world through a creative lens. I also am thankful for my education at RISD and the tight community of friends and alumni that continue to inspire me through their creative practices.