We had the good fortune of connecting with GG Benitez and we’ve shared our conversation below.
Hi GG, do you have any habits that you feel contribute to your effectiveness?
Follow through! I have systems in place to ensure that all items, both for my business and in my personal life, are followed through upon in a timely fashion, as I value my reputation being that of an ultimate professional with integrity, who “follows through” on my word.
What should our readers know about your business?
As one of the industry’s leading independent public relations professionals with full-service capabilities, I established a boutique PR firm renowned for our expertise in delivering buzz-building campaigns that elevate products and services into premier brands. As a seasoned strategist for media placement, branding, and celebrity seeding, I have helped to build a firm with a stellar reputation for helping clients realize their full business potential while supporting their vision and goals. A graduate of UCSD – Revelle with a degree in Economics (1995), I enjoyed a highly successful career in outside sales before launching my own brand of trademarked onesies in 2005– which I personally landed in every major media channel and placed directly into the hands of celebrities. While my brand was a flourishing success, I found I felt a real passion for public relations – and have since continued to develop and manage public relations campaigns for others with the same amount of perseverance, enthusiasm and intuition. Having previously been on the corporate, sales and client sides of the business, my well-rounded approach includes personalized attention, sharp communications skills, and a hand-selected team of pr specialists to support my hands-on efforts. My firm employs both traditional and innovative public relations tactics to command the results that have made us so successful. To date, we have achieved significant media and celebrity attention for a diverse clientele that spans the technology, children’s, fashion, beauty, health, and lifestyle industries. We maintain an extraordinary track record of garnering consistent, valuable media impressions on national and local levels in print, broadcast and online outlets. I am proud to also possesses the unique ability nurture sincere, solid relationships with many of today’s top influencers.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I work to live! My first priority is being able to set our kids up for a good future, through a strong education and loving home life, while encouraging their humanitarian efforts, in order to live a balance life of giving, not just receiving. My eldest daughter, Alexis Jammo, graduated from Loyola University Chicago with two degrees, and is using her strong work ethic to pursue her successful career path in medical sales. My youngest kids, Daniella Benitez, 16, and Gabriel Benitez, 14, both started on their journeys of building homes for the homeless a couple of years ago through the organization, Build a Miracle, which was founded by Chris and Julianne North twenty years ago, which takes $16,000 to build a fully furnished home for a family living in dire poverty in Tijuana, Mexico. My kids have created teams, fundraised for, and physically help build over twelve homes so far, with the goal of building at least one home a year, each. Daniella is part of The Marvel Hero Project on Disney+, featuring twenty kids who are doing amazing things in their communities, with her very own Marvel Comic Book! My kids’ passion for helping others has deeply impacted our lives, and given our family purpose and meaning.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to give a shoutout to my daughter, Alexis Jammo, who was my main motivation to create a successful career when I started out as a young, single mother. Now, as a married mother of three, with Alexis out and on her own with her own successful career, I credit my husband, Daniel Benitez, and our teens, Daniella and Gabriel, for being my “reason” to get up and hustle day after day, in order to try to create a solid foundation for these kids and beautiful memories for our family through the travels we award ourselves!
My daughter, Alexis Jammo, and myself on a work trip to NYC; My family at Daniella’s Marvel Hero Project Episode Watch Party; Daniella and Gabriel at Build a Miracle