We had the good fortune of connecting with Ghrimm and we’ve shared our conversation below.
Hi Ghrimm, is there something that you feel is most responsible for your success?
For me, it’s a 50/50 split between consistency and quality. Consistency receives a share of the trophy because today’s fan/consumer expects the same things that grabbed their attention, every time an artist presents something new to the universe, which is certainly understandable. I mean, we all go into experiences wanting to feel a specific feeling. It’s definitely a balancing act between keeping those original vibes and exploring/expressing new versions of us through our art as we are constantly evolving. I make sure to maintain the nostalgia as well as consistently present fresh ideas. That’s where the quality portion comes in to play. I believe we all, whether we’re fans or not, deserve to be presented with quality work no matter what. I’m a firm believer that my brand will never grow if a potential new fan/consumer’s first experience with me doesn’t have a “professional” feel. Nothing I attach the Ghrimm name to can seem “thrown together.” Nothing is winged. Nothing just happens. I’ve been able to grow over the past few years because I care about quality of everything I touch. Whether it’s the mix of a song/album I release or the editing of visual content I drop or the flavor and presentation of my product, Ghrimmonade, the quality has to be elite or the brand will be stuck in the mud.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
From soft-spoken poet to emcee with a voice to control the masses, sometimes I wonder how I even got here. I’ve always been a gifted writer. From grade school, English was the subject I thrived in. Never the teachers pet but most, if not all, of my teachers acknowledged my prowess from a very young age. That developed into an absolute love for writing poetry. Growing up a child of hip-hop, that love for poetry evolved into a love for writing raps. Although it’s kind of hard to transition into being an actual Emcee when you suffer from stage fright. I remember being in the 11th/12th grade with the homies freestyling during nutrition or lunch and me only being able to beatbox for them because of that fear. I didn’t get over that fear of speaking in front of people until about my 10th on stage performance years later. My former manager used to be hot! Screaming for me to perform to and for the crowd, stop being scared, step forward and stop hiding by the DJ. It hadn’t dawned on me that when I’m on stage I’m in control. I’d get nervous and forget my songs. Shit was embarrassing. Then one day it clicked, I got a tattoo on my chest that says “God didn’t give us the spirit of fear but of power…” It’s something about that verse that calms me to this day. My next performance was when I stopped caring about what people may think of me. The fear was now gone, I walked on a stage in Pasadena, CA and before my set started I spit a verse a cappella that woke the crowd up then had the best set of my life to that point. I am now living within both my passion and purpose. To this day, that was the biggest hurdle I’ve had to overcome in life. It taught me to be confident in my actions. It’s made me not only a better artist and performer but also a better businessman. I’m stern when I need to be stern. I speak with my full-voice instead of being timid. It’s allowed me to step out on a limb because fear doesn’t reside here anymore. It’s given me the confidence to start/host a podcast. It’s given me strength through failures and shortcomings to still start and maintain a business. My ambition has grown 100 fold. Any and everything I’ve considered trying since I conquered my fears I’ve tried. Including now being a songwriter/producer/engineer for others and writing screenplays. The persona of Ghrimm has always been in me, but it had to be cultivated and coached up. That space and time of development has allowed me to create and grow a brand that has become formidable. Overcoming that fear has made me a better man and I want the world to know that none of us have to live with any fear. Face those fears and watch yourself fly.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Come visit me in the city, here’s what we’re doing (assuming COVID is gone)… First of all, I’ll have a gallon (maybe 2) of Ghrimmonade ready for us to sip on during the visit. We have to make a stop at a dispensary to procure some good Cali tree because what’s a visit to LA if you don’t smoke at least once? Now that that’s out of the way, we’re hitting Spire 73 because I love the view from 73 floors up and it’s always some quality women there. We’re also going to catch a Laker game, who wouldn’t want to watch Champions do what Champions do. While we’re at it, maybe a Dodger game too. We’d most definitely have to take a trip to Torrance Beach. It’s peaceful, not crowded, and on a clear day you can see from Palos Verdes to Santa Monica. Bar Hopping on Pine in Long Beach is on the list. Sushi at Goyen on 2nd in Long Beach is a must as well. TrapKitchen, Mr. Fries Man, & Taco Mell for some good grub and to support black businesses. Hit Magic Mountain to feed the daredevil in you. Neon Studios downtown so you can watch me in my element. Then back to LAX on the arrival level because it’s less traffic than the departure level. Hope you enjoyed your stay!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I wouldn’t be in the position I’m in without the love, support, and great examples given by my parents, Simone and Norris or my 2nd mom, Gloria. The hustle and grind that pours from my pores these days is a direct result of my upbringing. There’s this early 2000’s Kurt Russell flick where his character says “…I was raised up to be a gunfighter by a family of gunfighters.” I’ve always thought that was somewhat applicable to my life. I was raised up to be a hustler by a family of hustlers. Whether it be the ambition of my mother, or the sharklike attitude of my father, or the ability to build relationships of bonus mom, I’ve taken a little bit of each and molded myself into the go-getter many people know Ghrimm as today.