We had the good fortune of connecting with Gueston Smith and we’ve shared our conversation below.
Hi Gueston, why did you decide to pursue a creative path?
I would say that my creative career pursued me. I come from two creative parents. My mother suggested that I become an architect when I was 12 years old so that I could design a home to accommodate my younger sister’s special needs. My father was a self reliant man who refused to work for anyone but himself. I was inspired by my mother’s vision and my father’s attitude to create my own life in the way that I envisioned. I built skills around my ability to visualize and create which gave me value to integrate with the rest of the world on my own terms. I held on to my mother’s suggestion and got my Bachelor’s of Architecture from the University of Southern California. I am so grateful for the love, support and encouragement that I received from my family to pursue my own creative career.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My name is Gueston Smith, the founder of Guesscreative Concepts, a conceptual design agency created to empower businesses and entrepreneurs through design. I am from Dallas / Fort Worth, Texas. I graduated from University of Southern California school of Architecture in 2015 with a Bachelor’s of Architecture, a career path that I chose due to a promise that I made to my mother when I was 12 years old to one day become an architect so that I could design a handicapped accessible home for my younger sister, Talyia, who was happy and healthy little princess diagnosed with cerebral palsy. Talyia passed away when I was 14 years old as has been my motivation to succeed ever since. My experiences have crystallized my desire to listen, visualize and create for others. I created Guesscreative originally as a way to build an extra stream of income for myself because I wasn’t happy working in a cubicle for 9 hours a day with no creative freedom. What I was doing felt pointless. I got fed up and researched for months on how to be free from relying on one paycheck. I cultivated graphic design skills and Guesscreative developed into a service to design logos that empowered individuals to pursue their own business ventures. That decision to invest in myself gave me the motivation to quit my corporate job and empower myself to be fearless enough to chase after my dreams of having creative freedom. Today, I am currently the Head of Design at Kubed Living, a startup company that designs & coordinates the construction of modern shipping container homes all around the United States. I have designed many logos, custom homes, lounges, wine bars, gyms, duplexes, multi-family units, live work spaces, ADUs, TV studios, coffee kiosks and even a mobile classroom space. With the experience & connections that I’ve developed, I am expanding the Guesscreative Concepts services to provide mobile experiential space solutions as a response to the 2020 pandemic to allow brands to connect with more consumers. The need for brick & mortar retail spaces will never go away but it is time to rethink the flexibility that your business could have by having a mobile space. If you can believe it, you can achieve it. Take the time to invest in your growth, your knowledge and your skillsets. If you can see it then it’s already yours. Just stay consistent. I am excited to see where this journey takes me.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’ve give my best friend a couple of fun options over their trip.
For the Adventure moves, we’d go for a hike at Sturtevant Falls in the Angeles National Forest. To people watch and explore, we’d go walk the Santa Monica 3rd St. Promenade, Venice Beach, Melrose Ave and the Slauson Mall Swap Meet. This would give my friend a good idea of what LA has to offer.
For Food moves, We’d go to 3Stakxs Kitchen in Carson, CA or Hot & Juicy for Crab Legs. We’d go to farmers market in the the Grove for a variety of good options. I’d have to go to Slurpin Ramen or Road to Seoul (KBBQ) to show some diversity in food /culture and we’d save some money by cooking healthy food at home.
For exercise, I’d take my friend to LA High Memorial park to train Jeet Kune Do. The martial art developed by Bruce Lee. It would be very intense, fun and useful. For more wholesome fun, I would also take my friend to Skyzone Trampoline Park in Torrance Ca to try some highflying flips and get a healthy sweat in.
For Drinks, I’d take my friend to a rooftop lounge called E.P. L.P. in LA.
And lastly, for a very peaceful relaxation experience, I would take my friend to the Self Realization Fellowship Lake Shrine in the Pacific Palisades. It’s an oasis in the city that is a wonderful place to clear the mind. Certain spots on Hermosa Beach is another great relaxation option that doesn’t have too many people. It’s a great place to watch the sunset, drink and enjoy living.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
To my younger sister, Talyia. Thank you for being my angel and my motivation. To my mother, Thank you for being my support & encouragement. To my father, Thank you for being my wisdom and ingenuity.