We had the good fortune of connecting with Halley Lutz and we’ve shared our conversation below.

Hi Halley, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
I think photography’s post-production gets overlooked a lot, especially these days where you can take a decent photo on your iPhone. It takes a lot more than just pulling your camera up to your face to take a photo. Photographers have to consider their subjects, the way light is shining, location and much more. And the work doesn’t stop there. The editing portion often takes more time than the actual photo shoot. Photographers capture anywhere between 2,000 – 5,000 photos on an average wedding day. To sort through those photos, pick the best ones and then color correct those final selections takes a lot of patience and time. I love it but not every photographer does so that’s where I come in! I look at color correcting photos like a puzzle, trying to figure out what is missing with every photo.

Alright, so let’s move onto what keeps you busy professionally?
I’ve never considered editing an art form but I guess it is, haha! I’m honestly just proud that I found something where I can be myself. I can be 100% me sitting behind my computer to serve my clients and I love that. Becoming a business owner has actually helped me find myself more. When you’re creating your brand, it kind of forces you to do a deep dive on your wants and interests. Recently I added Custom Presets to my services. I started to notice that a lot of my clients (and fellow small business owners) were buying preset after preset, only to be disappointed. Now I get to share my love for editing while my clients get a Custom Preset made just for them. I’ve really been enjoying it! Another favorite part of my business is that I’m creating more time for my clients since they’re not editing for hours on end. Most of my clients are parents so that means they’re able to create important memories with their families. Coming from someone who values family a whole lot, I love that I contribute towards those moments. Recently I added Custom Presets to my services. I started to notice that a lot of my clients (and fellow small business owners) were buying preset after preset, only to be disappointed. Now I get to share my love for editing while my clients get a signature look made just for them. I’ve really been enjoying it!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’ve lived in Culver City for five years now and I love my little city! If you visit me, you better plan on at least two beach days in the itinerary. My husband and I live super close to the beach (it’s my happy place) so we love to head down for a few hours with a packed lunch and some boogie boards. We’ve also rented paddle boards in Marina Del Rey which was super fun! For dinner, I would recommend The Strand House in Manhattan Beach (killer view of the water) and Margot’s rooftop restaurant in Culver City has amazing food + vibes. Bring a jacket for those evening ocean breezes! Right before the pandemic we found our favorite bar, Accomplice Bar. They’re always switching out their drink menu with creative and fun drinks. Definitely have to check out their attached restaurant with Taiwanese food, Little Fatty. Last but not least. I take my visitors to the Culver City Stairs for a workout! The outdoors stairs are a bit steep so you might be out of breath, but the view of the Westside is worth it.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
This is a great question! I think a lot of people deserve credit, since I pivoted from photography to photo editing. I’ll always be grateful to my family and husband for encouraging me and showing support. But I think my first job out of college was what led me to where I am today. I graduated college with a Bachelor’s Degree in Art/Photography in hopes of becoming a wedding photographer. My first 9-5 industry job was as production manager at a family portrait studio, The Pod Photography. I mastered Lightroom while editing photos for client delivery during the week and second-shot for wedding photographers on the weekend. Being one out of four employees at the studio, I learned much more than photography; I learned how to run a business. I didn’t think that I would enjoy editing as much as I did and it just turned out that editing fit my personality better. When the timing was right, I decided to become a Private Photo Editor for busy wedding photographers.

Website: https://halleylutz.com/

Instagram: @halleylutz

Image Credits
Angelica Marie Photography Lisa Kollberg Photography Deborah Ann Photography

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