We had the good fortune of connecting with Heather Dorak and we’ve shared our conversation below.
Hi Heather, how has your work-life balance changed over time?
Balance has always been an integral component of my daily life. When I started Pilates Platinum, It was just me, and was able to put all of my energy into building my business and making it into what it is today. Starting with only one location, and growing to 6 has certainly shifted how I balance my life and my time (don’t we all wish there was more)! In addition to work balance is balancing mom life, being a wife, and everything else in between. The last 3 years have certainly changed in terms of balance with two little boys (1.5 and 3), but has brought so much joy and purpose to my life. Over the course of the last 14 years I have always been consistent on making sure to make time for myself, and practice self-care and self-love. That may be a pilates class in the morning, or a long walk with a friend, a facial or a massage. I just try to make sure I give myself attention everyday. The evenings are set aside for family time, where the 4 of us get to spend quality time together. Getting lots of rest, at least 7-8 hours a night is all part of how I think of balance. I try to focus on what’s in front of me, and not so much the past or the future, especially in these last 7 months.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I have been a dancer all my life. Dancing was and still is a huge part of my life, but it suddenly came to a halt when I suffered an injury that took me out of dancing. Looking to still stay active, Pilates Platinum began shortly after I experienced my first workout on a Megaformer, which is the revolutionary version of the Pilates machine, the Reformer. Immediately I fell in love with the workout and experienced amazing results after just a short time. My passion for health and fitness inspired me to open my first studio in Hollywood in 2006 with a small goal in mind: to introduce this amazing workout to the community. The phenomenon caught on very quickly, so much that I decided to expand my business and have opened studios in Brentwood, Venice Beach and Santa Monica, Hollywood, and two locations in San Antonio TX. What sets Pilates Platinum apart from other pilates studios is dedication to creating a fun and energizing workout that is a journey for the mind, body and core. We believe that great customer service, a beautiful clean studio, state of the art equipment and amazing trainers are key to creating the best fitness experience for our clients. Through our passion for health, fitness and service, we believe that each 55-minute class can be transformed into an amazing experience every time and will inspire our clients to achieve their personal fitness goals. The workouts done on the reformer and megaformers stem from the traditional Pilates concept but turned up about 10 levels. It takes everything amazing that traditional Pilates can do for your body like elongating muscles, increasing flexibility and working out your whole body at once but adds in additional elements like endurance, increased metabolism, burning lots of calories, muscles fatigue, etc. The amazing bonus is that you can go to class every single day and never get the exact same workout! It is great for muscle confusion which leads to your body always benefiting and changing. I think if you ask any business owner if it was easy, the answer would be no! With that being said, I believe Pilates Platinum is where it is today because of hard work and dedication from myself and everyone on my team. It takes a village! I would say one of our biggest challenges yet has been this last 7-8 months during the pandemic. I have tried to keep things in perspective, and take it day by day. All we can do is stay positive and put one foot in front of the other. I am a strong believer in community. I like being a part of my local community and helping out as much as possible both in LA and San Antonio. With an attitude like that I think people can see that I am not in it to suck them dry of their money. I am in it because I love it and love seeing them love it. Our clients inspire me every day, without them I am nothing. I like to show them that and make sure they are well taken care of when they walk through our doors.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
DRINKS With a View – Harriets Rooftop 1 Hotel Sunset BLVD – High Rooftop Lounge Hotel Erwin Venice – Élephante Santa Monica – The Rooftop by JG Waldorf Astoria BH DINNER – Bavel DTLA Arts District – Cassia Santa Monica – Scopa Venice – Ysabel West Hollywood – Spago Beverly Hills HIKES – Sandstone Peak Malibu – Runyon Canyon Park – Griffith Observatory – El Matador State Beach LUNCH/BRUNCH – Malibu Farm – Nobu Malibu – A.O.C. Wine Bar Beverly Grove – The Rose Venice – The Polo Patio Beverly Hills
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Carbon38 has been a huge part of my journey and success. Women in business lifting up other women in business and making them feel good and look amazing at the same time! They have done an incredible job at building community within the fitness industry all over the globe. Being a part of their team and watching them grow into the fastest fashion / fitness e-commerce business has been an honor. Make sure you check out www.carbon38.com and save 15% with code- PILATESPLATINUM.
Carbon-38 / Pilates Platinum