We had the good fortune of connecting with Ihar Heneralau and we’ve shared our conversation below.

Hi Ihar, is there something that you feel is most responsible for your success?
What helped us grow and make our business successful is always staying true to our final goal. When my partner and I founded ICVR, we set our self a target on pushing the boundaries of gaming and immersive narrative content. Throughout the past 4 years, we’ve been growing our business and expanding our team 2x every year. In the first year, we made a decision not to raise external funding and decided to pivot towards becoming an agency specializing in interactive content and game engines. This allowed us to fund the expansion of our team, and achieve the same milestones that we were setting to our selves if we would raise funds. Currently, the world is ever-changing, new technologies, and trends constantly appear, and as entrepreneurs, we are attracted to try following them. However, we have to constantly weight it against our primary goal and how this would help us to achieve what we want. Goal setting and KPIs are playing a really big part of how we view success, but also from Day 1 we’ve been building out company with agility in mind, not getting stuck, and being able to adapt, became one of the core values of our company. Through this, we’ve been able easily to expand into new verticals. Fearless Exploration became one of our core values, we are making a constant effort to learn and improve your skills. We are afraid to take on a challenge just because you might fail and understand that failure is a natural part of trying to do things that have not been done before and is okay as long as you learn from it. When we take on a new project we doing our best to make our mark on the project by doing work that you’re proud of and not settling for anything less, by doing this the project will make its mark on the industry.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My Co-Founders and I come from the game publishing industry. We worked for one of the largest game publishers in China for years and built an international network of relationships with game development studios. We took this experience and founded ICVR in 2016 since then, the studio has seen rapid growth year over year. Today ICVR is a full-cycle production studio that focuses on cross-platform interactive content. Specifically immersive content (XR), games, emerging technologies. We have a production team of 45 people. From early on our main goal is to make our mark on the industry by pushing the boundaries of interactive content through exploring new technologies and mediums. The hard part always is to break the ice, because we compete with large companies which have a very big presence on the market. We truly believe that the core of our success is our constant innovation and alliances with like-minded partners, who strive to do the same. Also, there is a belive by entrepreneurs that you need to raise funds through angel investors or VCs to make a successful company, however, our approach was that we focused on being cash positive as soon as possible and would expand the team and grow at a pace that our cashflow would allow. Looking back it gave us an extreme advantage in growing our business by building it lean and agile, the same time giving us full freedom of driving it in the direction that we believe is true our core values. As mentioned earlier, right partnerships and friendships were very instrumental in bringing our company to the place where are we today. It takes a village to build a company, and they’re nothing more valuable than candid feedback on what you can do better.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When came the first time to Los Angeles I was really impressed by its diversity and that each party of the city gives you an entirely new experience. When I have friends visit from abroad generally the itinerary looks like: Day 1: Breakfast in Santa Monica with a beach walk, love pancakes at Blue Daisy Lunch in Korea Town – Kang Ho Dong Baekjeong is my favorite for Korean BBQ Dinner in Little Tokyo Downtown LA. Day 2: Hike in Malibu then Neptune’s Net Dinner in Roscoe’s in Hollywood

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Mentors were the most valuable to me while founding our company, two people I want to give specific shout out are: Todd Greenfield – Entertainment and media executive. Previous Roles CFO of Spyglass Media Group, CFO Ratpac entertainment, VP of Finance at Media Rights Capital & 20th Century Fox Film Chris O’Neill – Veteran AAA game and level designer with 14 years of experience creating a critically acclaimed single-player and multiplayer titles in a lead / senior design role. These people were very early on by me when we were founding ICVR and without their mentorship and guidance the road would be much tougher Additionally, the Entrepreneurs’ Organization and my group within it equipped me with tools to grow my business.

Website: https://icvr.io
Instagram: https://www.instagram.com/icvr.io/
Linkedin: https://www.linkedin.com/in/iharheneralau/
Youtube: https://www.youtube.com/channel/UCcb01goRBNYyo2Sb4XysGoA

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