We had the good fortune of connecting with Ilbert Sanchez and we’ve shared our conversation below.
Hi Ilbert, what do you attribute your success to?
The success of Garçon Couture comes from consistency, growth and staying true to who we are as a brand. We find gaps in our infrastructure , we restructure and make ways for growth. When we launched in 2016 we had no idea we would be where we are today 6 years later. We are beyond humble on all of the challenges we’ve overcome. We pride ourselves in being one of the leading designers in the wedding industry. We are consistent in our product that we deliver to our clients on a day to day basis. We have grown from taking clients in our apartments to now having 3 showrooms (NY, Miami & Atlanta). Now we take clients all over digitally and travel to our clients in Los Angeles for Weddings, Birthdays or special occasion events. We are true to the culture! True to ourselves! We empower the black dollar and we will continue to do so.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Garçon Couture… Excellence In Every Thread, Since Day 1 – Nov 2016. We pride ourselves in giving the client the best possible experience possible. We are just different from our competitors. As we continue to grow , we realize that the product that we give isn’t easy to obtain else where. We wanted to design something that would empower the client every single time. Wether we are dressing the client for the EMMYS on TV , A wedding in Santorini, Greece, A prom , or a work day in the office to make sure that they are feeling their best because of the garment we put them in. When clients come to us and let us know how they loved their tuxedo or how their wife cried when they first seen them in , or when we read blogs that our celebrity clients got best dressed , are one of the PROUD moments I get. I get ecstatic when people come to us with great reviews about themselves or when they come in for an appointment (www.garconcouture.com/appt) and say that they seen someone with our piece and they couldn’t wait to get their own.
I quit my job at the top of 2017 to run the company full time. I worked on the company in NY and my business partner worked on it from Miami, Florida and built it from the ground up. Our first office was in the grand central area of NY at a 45 sq ft office. Our office today is 750 sq ft by the grace of god. No one was checking for us, no one was reaching out for any articles. We stayed consistent and we put in our 10,000+ hours to become experts in suiting. We continued to perfect our product on a day to day basis and we still do till this day. There were a lot of sacrifices that took place. I stopped going to brunches , i declined a lot of invites from my friends to go places. I had to lock in and really focus on the bigger picture. The growth of the company and the chase of pure success.
A lot of challenges came into play. Being able to really satisfy our customers and to do it a high level was a day to day learning curve for us. Every client was so different and we didn’t realize we were heading into the wedding industry when we started. We did realize after a while that we found our niche. We created these pieces that were hard to find. We built tuxedos for all builds. We enhanced our communication tools with our customers, manufactures and tailors. We just made adjustments and continued going. And we still are till this day.
So many lessons were learned. The biggest is COMMUNICATION within the team members of Garçon Couture. To be a good leader you have to be able to listen and also lead by example. You want to lead, you have to keep on learning. The learning never stops. I was able to take a GOLDMAN SACHS program in the summer of 2021 to be able to enhance the infrastructure and experience of Garçon Couture. I used those tools from the program and implemented it by so many dimensions that has been helping the brand till this day.
I want the world to know about my story that entrepreneurship isn’t for the weak. You have to really WANT THIS. No one is going to wake you up to get up to go find ways to make more revenue. You have to love what you do , because when the days come where you feel stuck (and they will come!), the only thing that will keep you going is the passion you have for your craft. Understand that everyone will have an opinion but this is YOUR dream and you have to make YOUR dream count because this is your LEGACY. My business partner and I have started a company from scratch and now we have been in positions to influence millions across the globe.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
LA has a lot of great spots , with great views! If my friend was visiting coming into town, I would take them to Sixty Rooftop to relax on the pool rooftop or even Ace Hotel rooftop overlooking the city and just get a good dip in the pool. Then for dinner take them to one of my faves Alta in west Adam’s area or Ysabel in WeHo, ambiance is amazing , the music is always clutch, The food is definitely a must. I would then go for some drinks at a speakeasy bar that I love. Blond Barber, which is a barbershop but once you walk through the back you witness a bar on the outside with a DJ and the entire shebang. A late night spot that is usually open until 3Am is BOSSA NOVA which is a great late night eat spot that specializes in Brazilian food.
I take my mental health very serious , so driving up to JOSHUA TREE is a must. It’s a nice get away, relaxing type of vibe. Its a 2 HOUR DRIVE. You will want to book a nice BNB with a great view and a pool. Make sure you pack a nice rose drink to sip while you see the sun set , and then look at the sky so bright from all of the wonderful stars. I call it a great escape ! YOU CANT go wrong with this one. This is great for writing, meditating , yoga and being able to come up with great new ideas.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a huge shout out to my beautiful Garifuna Culture. The Garifuna people also known as the Garinagu’s are the descendants of an afro-indigenous population from the island of St. Vincent who were exiled to the Honduran coast. We are Afro-Caribbean and Arawak Indian who first migrated to Honduras, Belize , Guatemala and Nicaragua. There are huge populations of the Garifuna People in New York City, Los Angeles, Houston, and New Orleans.
I want to dedicate this SHOUT OUT to YOU, my GARIFUNA People. You keep me grounded on a day to day basis and remind me of how rich our culture is from the food, dances, the spirits of our ancestors still so pure. You are the reason why we are so talented and for me to show my talent across the globe gives me such great honor to be a GARIFUNA man. We are our GARIFUNA ancestors wildest dreams and we should never take that for granted. I was born in honduras to garifuna parents and I hold that close to my heart to be able to know that my blood comes from such a strong history within our culture.
To the towns that my families reside in honduras, shout out to you ; Triunfo De La Cruz, Nueva Armenia, Santa Rosa De Aquan, San Pedro Sula, El Progreso & Santa Fe.
Photos by @lordnc @photosbyreem