We had the good fortune of connecting with Iris Cherng and we’ve shared our conversation below.
Hi Iris, what habits do you feel play an important role in your life?
Goal-setting, dream-building, and time-blocking are definitely habits that have helped me succeed in my businesses. It’s definitely not easy building multiple businesses and having multiple projects at any given point. Being able to dream-build means being able to think big-picture and be able to see the possibility of having something big come to life. Setting goals makes having the dream become actionable, while time-blocking helps set aside time in my actual day-to-day to make it happen.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’ve been building Honey Belle (@honeybelleshop) for the last 5 years. It’s a company rooted in natural wellness and self-care that has a wide range of skincare products and tools. Our skincare is natural and cruelty-free, and we’re all about sparking fearless self-confidence through simple and intentional self-care rituals. Honey Belle products are currently found at select CVS pharmacies, Vitamin Shoppe, Kohl’s, hundreds of local boutiques, as well as our website honeybelleshop.com and available on Amazon Prime. We’ve had collaborations with key retailers such as Urban Outfitters, Forever 21, Pac Sun, and Costco, and securing these brand deals were not easy! What helped me get to this point in business is being relentless and unstoppable in the face of obstacles and challenges. A major challenge for us was getting our product contracted out to produce. Before that- it was all handmade- from my kitchen to our own little facility! A huge lesson is to learn to be ok in taking huge risks! I’ve noticed that as the business is ready to evolve into its next stage, there is always a huge roadblock to overcome. After the roadblock of needing to contract out our production, the next was moving our products to a fulfillment warehouse to have a seamless fulfillment process and sustain our growing demand. Along the way as a true entrepreneur, I started becoming involved with 2 other companies: a food experience business (@golden.marrow) and a women’s lingerie subscription (@beauundies). A limiting belief that I had to overcome was “it’s not possible” and “I don’t have the time.” I have really great parters in both those companies that are both passionate and determined in their own respective missions. I wasn’t always business-savvy, but I always had a desire to create something bigger than myself. Through the years, I’ve definitely cultivated my business mind and have gotten so much better at making decisions, business strategy, and implementation.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’d take them to Venice Beach and we would spend the morning with yoga at the beach. Then we would go to Abbot Kinney and grab some pizza, Blue Star Donuts, and Blue Bottle Coffee. The next day we’d take a stop at Arts District in LA while we go wine-tasting and stop at Salt and Straw for ice cream. Next, we would head to San Gabriel Valley where it has the best asian cuisine restaurants! We’d probably visit Din Tai Fung in Arcadia for XLB soup dumplings, and grab boba at Half and Half Teahouse. The next day we would most likely head down to Orange County where we would visit Anaheim Packing District at the local eateries there, and spend the evening in the Newport Beach area.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Definitely wouldn’t be anywhere without my family, all current and previous employees and staff members, friends and support groups that have been involved throughout my journey! I’m so grateful for the opportunities that I’ve been given, but if it weren’t for communities of people in my life, I wouldn’t have been able to accomplish what I accomplished!
Christian Acosta, Brandon Moningka, Renee Hoang, Anthony Lu