We had the good fortune of connecting with Isabel Rojas’Lopez and we’ve shared our conversation below.
Hi Isabel, we’d love to hear about how you approach risk and risk-taking
I am a big risk taker and I honestly feel that we have to be willing to walk by faith when it comes to risk taking. Let’s be clear I am not encouraging someone to loose their life savings or to leave all they know behind for the sake of a dream however, I always believe that risk taking in business is a must. As for me and my entrepreneur journey I have taken huge risk that have kept me up at night like the time that I convinced my husband to invest our house buying fund into my brick and mortal that unfortunately shut down after a year in operation. Did I allow that one experience to deter me from this entrepreneur journey nope, it taught me a lesson. That setback was my biggest blue print for how I know operate in business. That lesson was expensive however, thru that lesson I was able to meet some amazing business owners that I am still to date in contact with. I also took a huge risk in my personal career back in 2006 that caused another temporary set back that I was in deep regret over however, that risk landed me on my feet and put me in alignment with my purpose.
Alright, so let’s move onto what keeps you busy professionally?
I am a six-time published author and along with owning my own publishing company Rojas Publishing I also own a business Healing Inc where along with my books I have created a healing candle line. In 2020 I lost my younger brother Jonathan Rojas to suicide. His death has left an impact on the way that I now strive to spread a message and bring awareness. I have to say during my most difficult moment I found comfort and hope in creating my healing line. It has been therapeutic for me along with empowering me on this healing journey. Was it easy no, at the onset of this candle journey some things did not go as plan the entire concept almost derailed due to things out of my control. However, instead of folding, I saw the opportunity to grow and the obstacle became another lesson that I now am grateful for. Sometimes the very thing that’s meant to set you back will be the thing that propels you forward. When faced with adversity in your journey stop and ask yourself what is the lesson in all of this?. Don’t allow yourself to dwell for too long on things that you have no control over. I strive with my brand to spread a message of hope and healing. The slogan “healing Looks Great on You” is what I live by, it’s been my saving grace in this business and in my personal journey.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I currently reside in the Mid Hudson Valley area in NYS. So many things to see up here, I will first start them out with my coffee at my favorite coffee shop 2 Alices in Newburgh I then will take them on a stroll down Liberty street and have them stop at the best Boutique and Vintage shop “Cream Newburgh” where we will spend a few hours shopping and chatting it up with the beautiful owner Amal who by the way is a beautiful person both inside and out. I will then take them to have lunch at the waterfront. After that, I will have them visit the local Winery for a day of mountain views and relaxation. With all the amazing places that we have in this area, I will plan for the remainder of their trip to take a hike up Beacon Mountain, take a boat ride along the Hudson River, kayak, and explore the many historic sites our town has to offer.
Who else deserves some credit and recognition?
I have been extremely blessed with support from family friends and mentors along my path. The biggest influence on me was my grandfather Manolo Rojas. When I was six years old, my parents sent my siblings and me to the Dominican Republic to live with our grandparents. I remember being confused because one I did not speak Spanish very well and number two I was very close to my dad so the thought of being away from him was scary. I became very close to my grandfather because he reminded me of my dad. My grandparents owned their own business and my grandfather will take me along with him to meet his clients. I was intrigued by how my grandfather was able to speak to so many different people and how those people no matter their status respected and adored my grandfather. He taught me on those trips the ability to communicate effectively with people from all walks of life. I watched how he worked tiredly and always managed to have a sense of humor and a smile on his face. He was very business savvy and always aspire for more. I believe those great qualities he thought me from such a young age have been my greatest blessings in all that I do.
Instagram: isabeltheauthor_ / healinginc_/ Rojaspublishing