We had the good fortune of connecting with Jacqueline Rivera and we’ve shared our conversation below.

Hi Jacqueline, how has your perspective on work-life balance evolved over time?
When I first began my career as a freelance graphic designer 8 years ago before I had my two boys, establishing a healthy and productive work-life balance was not a problem. It was easy to establish a compartmentalized routine that balanced my needs with my work. During this time, I had plenty of opportunity to explore my creativity and process. I could stay up all night working and creating because I wanted to, not because of a deadline. It was a gloriously selfish time! Now as a freelancer, crafter, wife and mother with two kids under 6yrs old, establishing a good work-life balance is my greatest challenge. Most days it’s not about balance but a crazy juggling act! The only routine is my children’s needs and in between this priority, I make the time to keep up my business and explore other creative endeavors. There is never balance in this mode; it’s a constant overlap of tasks that blur the lines between work and life. Although my current work-life is “out of balance” and not easy, I am proud of myself for being able to do it and do it well (that’s not to say I don’t have an occasional freak out moment). Years of balancing and multitasking have made me value my time more and taught me to work more efficiently and selectively.

What should our readers know about your business?
When I was 30 years old, the Latinx Grassroots agency I was working for as a creative director/designer, went remote. Working from home I began to take on freelance work on the side. After a while I had more freelance work and projects that I was passionate about, so I made the decision to quit the marketing agency and do my freelance work full time. The transition was easy for me since I had many different roles at the agency, I felt experienced in many aspects of the business. My background in cultural marketing set me apart from other designers. My clients were looking for a designer that understood the Latinx and Chicano culture. Work wasn’t always streaming in but my reputation built up through word of mouth.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
In Los Angeles, I would start my tour in East LA. First I’d take my friend taco tasting at the different taco trucks that line up on Whittier Blvd. Then check out the low rider cruising there on a weekend evening. For breakfast, nothing beats the Desayuno de la Casa at Moles La Tia on Cesar Chavez Ave., For lunch one day (more tacos), Guisados in Boyle Heights. Some shopping at El Mercadito and head upstairs to check out the live Mariachi. For art, visit Self Help Graphics & Art gallery and then The Broad. For drinks we’d hit up Eastside Luv Wine Bar in Mariachi Plaza. For more drinks and dancing, I’d take my friend to La Cita bar in downtown LA then take a drive through downtown to see the Arts district, and get some late night ramen in Little Tokyo. Maybe go up the roof top bar of the Standard Hotel. Take a drive all the way down Cesar Chavez Ave. to see more of the city on our way Echo Park for a stroll around the lake, and at night catch a live show at the Echoplex. On Sunday visit the Silverlake Flea. then head out Venice beach to watch the roller skaters and see the sunset.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give a Shoutout to the arts organization Self Help Graphics & Art. This organization is what set me on a creative path in my life. It’s the reason I majored in Graphic Design. I was inspired by the art being produced by all the amazing Chicano artists associated with this organization.

Website: https://jacquelineriveradesign.com/
Instagram: @lajaqui
Linkedin: https://www.linkedin.com/in/jacquelinerivera
Twitter: @jaqui_rivera
Other: @tumadre_crafting www.tumadrecrafting.com

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