We had the good fortune of connecting with Jaré & Saul Cervantes and we’ve shared our conversation below.
Hi Jaré & Saul, we’d love to hear more about how you thought about starting your own business?
Heroic Strength was born out of our mutual passion for health, fitness and…superheroes. In 2015, Saul started a Spiderman cosplay Instagram account (@spideyfit) and posted not only his costumes, but also showed himself at the gym lifting weights in them. He cosplayed for fun as a hobby, and in the process, he inspired many people to begin their own fitness journeys. In the meantime, Saul was growing in his career as a Personal Trainer, and in 2018, I (Jaré) began my career as a Nutrition & Lifestyle Coach. So we decided to tap into the niche we had found and in 2020, Heroic Strength was born. Superheroes are an inspiration for not just their incredible physiques, but their determination, strength and bravery. They are powerful figures in many peoples’ lives because they’ve grown up around them since childhood, and these days, we are seeing them come to life on the big screen.
The goal of Heroic Strength is to have people harness that power and apply it to their own lives. As mere mortals, we may not be able to stop a bus with our bare hands or shoot lasers out of our eyes, but we do have the ability to be mentally tough and physically strong. And for humans, that means training hard, eating right and staying healthy. Saul and I saw that we were able to coach clients to do this in an effective, sustainable way and we truly love seeing our clients become the best versions of themselves.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What sets us apart from other health & fitness businesses is that we make fitness functional and healthy eating enjoyable. We are all about creating a healthy lifestyle that is unique to you. The fitness industry likes to prey on people’s desire to get maximum results with minimal effort. Quick fixes are very tempting but unfortunately they usually backfire. Being healthy and fit is a lifestyle, not a 5-day cleanse or 6-week bootcamp. It’s about creating healthy habits you can sustain over time. And that is different for everyone, so we help our clients figure out what that looks like for them.
Our business name, Heroic Strength, is a nod to how superheroes inspire us to be our best selves. Something about them brings out the inner child, a time in our lives that we believed we could be anyone or do anything. This reminds us not to take ourselves too seriously and to just enjoy the journey.
We’re excited to be growing our business here in L.A. and to be working with the clients we have. We feel like things are just getting started for us, and we have much more planned for our business this year and in the near future.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This is why we love LA – there is so much to do! We only moved here a few years ago, so we love taking our friends and family around because we get to explore too. The itinerary for this trip would include eating good food and getting outdoors, two things we really enjoy.
We would start off in WeHo since that’s where we currently live and it’s a great area. We’d stop at Bravo Toast for a Doheny latte and an avocado toast, then walk down to West Hollywood Park while we enjoy our coffee. In the afternoon, we would go shopping on Melrose and refuel with a healthy lunch at M Cafe. For dinner, we would go to one of favorite restaurants – Nic’s on Beverly – to catch up over their delicious pizza and drinks.
The next day, we’d hike up to the Hollywood sign for a great workout and beautiful view! In the evening, we’d do a nice dinner at Crossroads Kitchen and catch a show at the Comedy Store.
We would also have to take a trip out to Manhattan Beach to get some sun, relax and indulge in some Chocolate Arcs from Paradise Bowls. That area is like going on a mini vacation away from L.A.
Another spot we take all of our friends to is El Cocinero Restaurant. They make the BEST Mexican food and it’s all vegan. We’d go there earlier in the day to avoid the evening 405 traffic, and on the way back, we would make a stop at the Getty or LACMA to check out the latest exhibit. A great way to end the day would be a sunset walk down the Strand.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost, we have both our families to thank for their support with our endeavors. They were there to listen to our ideas, encouraged us to make them happen and supported us before anyone else did. We also have many friends to thank for their support, as well as the handful that have lended their expertise to helping us with various aspects of our business. Another huge part of our success is our clients! We have had the pleasure of working with many awesome people over the years, and we are always very grateful for them.
A couple people we would like to shoutout for their support and mentorship are:
– The RPC Studio (@therpcstudio) – they are a company that creates cosplay costumes and props, and we have been lucky to work with them for many years. We wouldn’t be where we are today without them. We are forever thankful for the opportunities and support they have graciously provided us.
– Victoria Moran (@victoriamoranauthor) – Jaré attended her Main Street Vegan Academy in 2018 and it led her to getting started with nutrition coaching sooner rather than later. Victoria is incredibly supportive of all her grads and has created a great community of people who are doing some really cool things in the world!
Credit for the following images goes to Ben Hyde: DSC00976 (headshot of Saul and Jaré), DSC02551 (photo of Jaré in the kitchen). The other photos are our own.