We had the good fortune of connecting with Jason & Mercedes and we’ve shared our conversation below.
Hi Jason & Mercedes, can you walk us through the thought-process of starting your business?
The goal of starting our own fitness business was to amplify our passion for healthy and active living. We believe that fitness (CrossFit & Boxing) is for anyone at any age in any physical shape, and movement is the key to longevity in life. We wanted to provide a safe space for all levels by providing a welcoming, fun, and inclusive home for all athletes with all experience levels. We provide an environment where elite athletes can train alongside those just starting out while also providing a community support and accountability structure. Fitness is more fun with friends!
During the Pandemic, when everyone was reevaluating their lives, jobs, and relationships we decided that we wanted to open our own gym and run it on our own terms. With backgrounds in branding, marketing, and consumer products we had most of the tools to start our business, and the main driver being our shared passion for fitness, specifically CrossFit.
We at Mixtape Athletics help lay the foundation of a robust fitness community, lead by the member base. We’re all in this together!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
CrossFit and Boxing both have an intimidation factor associated with those fitness models. We at Mixtape Athletics breakdown those barriers by cultivating a judgement-free and inclusive environment to help mitigate the intimidation factor and psychological barrier to entry.
Whereas other Boxing and CrossFit gyms will focus on the elite side of fitness, we focus on inclusion allowing for anyone interested in class-based fitness to workout confidently and safely.
Everyone is welcome, always.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Arts District in general (where Mixtape Athletics is located) because we, too, love to support local, small businesses.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We’d love to dedicate our shoutout to our very amazing support structure from our friends and family! Additionally, we’d love to shout out the wider CrossFit and fitness community for inspiring and challenging us to never settle for the status quo, and always innovate.