We had the good fortune of connecting with Jayc Umali and we’ve shared our conversation below.

Hi Jayc, what role has risk played in your life or career?
I definitely feel there are good risks and bad risks, but provided they’re taken intelligently, you could move on to the next level of your career – even if you fail, you probably learned something valuable.
For a while I was waiting on when I was going to catch my “break”. I was always waiting for the “right time”. Until I watched a tarot reading on YouTube by Chris, Minnow Pond Tarot – he stated in a Pisces reading, “I feel like you’re waiting for the right time when there will never be a right time.” That really resonated with me. I was always waiting for the right time because I was afraid to make the wrong move. & I then realized the only wrong move was making no moves.

I learned it really doesn’t matter what you do (I mean it does) but it matters much more if you do SOMETHING rather than nothing. Sitting and meditating on decisions for hours/days/months/years will only gain you wasted time.

Betting on myself and my vision was definitely the biggest risk I’ve ever taken because new risks are taken daily. And each risk taken was a lesson that lead me to being closer to accomplishing my career goals.

What should our readers know about your business?
issasnacktime. and Lifted In·10·sions specialize in v rare gourmet snacks. I think what sets us apart are all our ingredients – mainly organic & a bit of razzle dazzle. I haven’t really seen what we do anywhere else.

issasnacktime. started off as my side business. I worked the regular 9-5 while working on my MBA and then covid happened. Losing my job due to covid really gave me the opportunity to work fully on my brand. I think we can all agree you were either fight or flight. I chose to fight, work hard, stay focussed and now I do this full time.

Some challenges I faced was sometimes second guessing myself and trying to balance my work and personal life. I’ve really turned to YouTube to get me through any funks – whether it be a recipe tutorial or a guided meditation.

I want the world to know I love what I do and I plan on doing this for a long time. I put my whole heart into every snack that’s made and every box I package.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am a total foodie so we would definitely have to eat & drink at Blue Plate Oysterette (Santa Monica), Malama Pono (Sherman Oaks), Nobu (Malibu), Shibuya (Calabasas), Kazu Nori (MidCity), Bodegon No 69 (Pasadena), Lock & Key (Koreatown), and Kitchen Sooda (Koreatown). & after every meal I’d say we just go with the flow, see where the day takes us.

Website: issasnacktime.com

Instagram: @issasnacktime_

Facebook: https://www.facebook.com/issasnacktime/

Youtube: https://www.youtube.com/channel/UCbc1mSQ2w_fmHEZySPlLjmw

Image Credits
Tiffany Von Ins, Cristine Armosilla

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