We had the good fortune of connecting with Jeff Allen and we’ve shared our conversation below.
Hi Jeff, we’d love to hear more about how you thought about starting your own business?
When I formed my first company (Chromatic Content) in 2016, I did so because I saw a need in the marketplace and believed that this need for custom online course development would only grow larger over time. Even prior to the COVID-19 pandemic, growth in the eLearning market was on the rise, and now that many companies are implementing permanent work from home and hybrid workplace strategies, that demand is increasing even more. I also saw that companies often don’t have the right skillsets to build online learning courses with their existing talent, so there is often a need to outsource these types of eLearning projects to a company like Chromatic Content that has the various visual design, learning strategy, instructional design, and content authoring expertise. It’s all about finding “product market fit” (or in this case a “service”) and then executing/scaling efficiently.
With my second company (WELL Learning Library), which is just getting off the ground, I followed a similar thought process. Looking towards the near future (this was pre-COVID), I believed Health & Wellness was going to be a big growth industry. And with our organizational background in online learning, Health & Wellness Education made perfect sense. On the tail end of COVID the Health & Wellness prediction is proving to be bigger than I thought. So now, it’s about testing the market to see if our product is a good fit, while scaling the organization/product efficiently.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Chromatic Content is a full-service eLearning content development company. We help our clients think about how their training programs can support the overall strategic objectives of the company as a whole. We provide our clients with a fresh approach, and through our discovery process we map out a training curriculum with specific learning objectives for each course. Then we build the eLearning modules through our instructional design, multimedia design, and content development processes.
The WELL Learning Library (a wholly owned subsidiary of Chromatic Content) is transforming the health and well-being of people and places through a global community of health and wellness subject matter experts, interactive learning, social networking, and holistic wellness solutions.
What sets our organization apart from others (for both offerings) is our attention to detail, human-centric approach, and client support. We measure our success on two levels: (1) is what we delivered highly engaging and effective in fulfilling our client’s organizational objectives and (2) is our client ecstatic about what we delivered? If either of those is a “no,” our job isn’t finished yet.
Starting and building a business is not an easy venture. It’s like riding a roller coaster that never really arrives back at ground level, at least not permanently. The journey seems to always take different paths, roads, and alleyways than what was originally mapped out. The forks in the road and detours definitely provide an abundance of learning opportunities. This may sound overly simplistic, but ultimately for me, the key to overcoming challenges along the way has been refusing to give up, envisioning the future of what our team is creating, and continually iterating until we can say we hit the next milestone.
One of the core tenets to what both Chromatic Content and the WELL Learning Library is up to in the world is helping others through education, learning, and health/wellness. We are community builders and game-changers. We believe everyone deserves to live their best life and thrive!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Los Angeles is full of getaway spots both locally and within a few hours. You’ve got San Diego, Palm Springs, Big Bear, Lake Arrowhead, Santa Barbara and others within about 2 hours (if you can time the traffic right…lol). But for a week trip keeping it local, I’d make sure to show them Malibu, Santa Monica, Venice, Manhattan Beach, West Hollywood, Hollywood, Silverlake and DTLA.
We’d definitely do a Malibu excursion, off the beat beach day, to Zuma Beach and El Matador Beach. Ride some bikes from Santa Monica to Venice and back with a stop at the Venice board walk for a brew. Another day we would make sure to time the sunset over a cocktail down in Manhattan Beach. I would make sure to show them DTLA and a zip through Hollywood, but other than the iconic theaters, I try to avoid Hollywood, which can get pretty scene-y.
I’d probably spend a couple days in West Hollywood because that’s where I’ve spent the most time living and consider it my “LA roots”. We’d grab a drink by the pool at Le Petit Ermitage, Mondrian, or Chateau Marmont. During the day, I’d make sure to take them on a few hikes … one up Runyon Canyon and the other to the Observatory in Griffith Park.
And with all this reflection, I am now officially ready for inviting a friend to town and taking a stay-cation. 🙂
Who else deserves some credit and recognition?
There are so many people who have contributed directly or indirectly to the launch and growth of both Chromatic Content and the WELL Learning Library. The first two key team members, who deserve acknowledgement for their enormous contributions and have been with us from almost the very beginning, are Kelli Ko and John Lubbers. The next is the co-founder of the WELL Learning Library, Jennifer Berthelot-Jelovic, who is a thought leader and visionary part of the healthy building and green building movements. Next, I want to recognize a two-year team building and leadership development program that myself and others on the team completed called the Team Management and Leadership Program (through Landmark Worldwide). This program was instrumental in my and my team members’ ability to cause effective leadership and create highly effective teams and teamwork within the organization. Finally, last but not least, I would like to thank my family for always supporting me however they can, even if they can’t always remember or explain what I do in the world. 🙂