We had the good fortune of connecting with Luna Garcia and we’ve shared our conversation below.
Hi Luna, is there something that you feel is most responsible for your success?
The success of my brand has largely been driven by sharing the journey with my customers and followers. Since the beginning, they’ve been along on the ride with me. When I visit an estate sale I’ll film it and it’s as if they are there with me, digging through boxes in an old attic to find something incredible. Even from an operational standpoint, I always ask them first what they’d like to see. For example, about a year ago I polled my followers to see if they’d be interested in vintage jewelry and the response was overwhelmingly positive. Now jewelry sales make up for nearly half of my entire business. I’ve found that when people feel like they are building the brand with you they are more excited and likely to help spread the word. Similarly to when you find a great new band or restaurant. I feel so fortunate to have an amazing base of customers all across the country who not only love vintage but also believe in supporting my small, environmentally-conscious female owned business.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Since I was a child I have always loved hunting for treasures. I spent countless weekend mornings with my parents driving around to tag sales and flea markets and as a teenager my best friend and I would spend hours rummaging through thrift stores. There is a sense of pride and satisfaction that comes when you receive a compliment on something and can respond with “Thanks, it’s vintage.” … It shows you went through an effort to find something beautiful and unusual. Something not in stores that likely no one, or very few have. Something that might have been discarded if not for you. I wanted others to feel this sense of pride. There are many people who have shopped vintage long before it was trendy and can understand this pride but I’ve also found there are just as many people who would feel overwhelmed and lost at an estate sale or flea market. In fact, I’ve learned that many of my followers live in parts of the country that don’t even have tag sales or estate sales. My vision for Winston Drive was to make vintage easily accessible using Instagram. My followers can purchase directly through my stories and I try to photograph items in my home that feel relatable to their own home. You might see a beautiful alabaster sculpture in an antique store but have no idea how to style it. That’s where I like to help. I want to help train people to choose vintage first instead of heading to a big box store or large retailer. Along with the satisfaction of finding something truly unique is the satisfaction of saving something from potentially going to landfill which is why I also say “Choose vintage today for a better tomorrow.”
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout goes to my husband who I lovingly call my “unpaid intern”. His full time job is incredibly demanding yet he always makes time to help me out on everything from marketing materials, repairing items, hauling heavy items, and so much more.