We had the good fortune of connecting with Jeff Consoletti and we’ve shared our conversation below.
Hi Jeff, how do you think about risk?
I’m a firm believer that taking chances can only enhance and help further guide one’s path to success. This certainly doesn’t mean jumping at anything too hastily, but really thinking strategically and identifying opportunities that can allow both myself and my company to flourish. This has been my approach with JJLA. We are seasoned event professionals and overtime, have developed into a robust, full-service agency. I look at the challenges our clients throw at us as learning opportunities. I tend not to say “no” and instead beg our team to figure out “how” when we are challenged with something that is new or potentially out of our traditional scope. Anytime that we’ve tried something new, and taken a risk, we’ve succeeded. Most recently, without a proper in-person PRIDE celebration happening, we decided to take our own LGBTQ concert-series to the next level – admittedly, one of the most aggressive risks we’ve endeavored. Not only were we launching our own large-scale concert event for the first time, meaning it wasn’t being produced for any client, we became the first large-scale concert event to take Los Angeles out of the pandemic. Prior to our event, Outloud Raising Voices was hardly known. Because of the risk and investment, we firmly cemented the brand as an integral part of live events, especially PRIDE events, here in LA and globally by garnering over 5M total views for our live stream. Risk tasking is synonymous with JJLA and the success we’ve cultivated as a leader in the events industry. I want to drive success and innovation and am motivated by the opportunities that allow me to take chances. Our biggest achievements throughout our tenure are because of our determination, expertise and risk. So long as you are prepared, my advice to other entrepreneurs and creative professionals is to embrace any opportunity to take a chance.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
JJLA is a full-service live event and digital production and entertainment agency creating ground up special events that grow audiences, energize fans and connect communities. We design unexpected and innovative solutions for projects ranging from concerts, festivals and fan experiences to corporate brand activations, non-profit benefits and private events. We are known for our special approach to creating large-scale, ground-up special events, particularly those that drive fan engagement and have elements of surprise. We flourish in the music and concert space, within festival production, and have a special ability to transform a blank canvas, be it a ballroom, a city street, a public park or empty warehouse, into something truly spectacular. We have a particularly affinity for cause-driven events that raise awareness and funds, particularly across multicultural and diversity and inclusion initiatives. Our work within and for the LGBTQ+ community has truly shaped the agency we have become.
Throughout my career I’ve embraced challenges, cultivated collaboration and been solutions-oriented in our tact and approach to events. I’ve paid special attention to creating the most special guest experience – to truly identifying the what/where/why/how of each event and telling stories through experience. We don’t say no – we always find a way to deliver an experience that guests walk away from remembering.
I think people recognize that when they think of JJLA, and certainly after experiencing one of our events. They know that our events are thoughtful, are meaningful and are fun! They know the deep emotional connection I have to producing something that always exemplifies the best I can possibly be. Ultimately, that summarizes the JJLA brand: storytellers, tastemakers, passionate creatives committed to being a part of your success.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Up and at ’em – have to start any LA day with a workout and might as well take in the sites while you do it. One of my favorite jogs is the running trail along Santa Monica Blvd. through Beverly Hills. You can run through (and pause and take photos) at all the quintessential Beverly Hills landmarks, and make a quick detour down Rodeo or into the flats!
Time for brunch, right in my hood, enjoy a morning mimosa and tasty omelette at the cozy, friendly, French-inspired joint WEHO BISTRO.
Next, no trip to LA is complete without a little taste of SoCal shopping – my go-to spot is RON HERMAN on Melrose. Ask for the ever-stylish Josh to help in selecting a chic outfit to change into later in the day!
Time for lunch and maybe a few touristy souvenirs from the LA Farmers Market. No matter how crazy it can get, this place still brings me joy. I love the food selection and frenzied hustle and bustle of the market.
Onward for a little culture, and one of the best kept secrets (and shows) in LA is the planetarium experience at the Griffith Observatory. Not only do you get the amazing City views and Hollywood sign, but you can sit back and unwind with the nostalgic experience inside the dome!
I think we earned ourselves a cocktail. Pit stop at Conservatory in West Hollywood or Mama’s Shelter in Hollywood for some delish craft cocktails and shareable plates before we get our evening started.
Onward to the Hollywood Bowl to catch whatever special summer evening concert that’s happening. Arguably my favorite place in the country to enjoy live music. A not to be missed LA sensation.
Finally, let’s end the night with a little party and I can’t help but escape to WEHO’s iconic Rainbow Road for a little dancing and mischief! Can’t help but stop through the Abbey and enjoy a blueberry mojito, and then barhopping to my other local favorites Rocco’s and Revolver!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My first shout-out is to my incredible team at JJLA, collectively. I get to surround myself by smart, driven, kind, hardworking team members that show up for me and our clients day in and day out in profound ways. They are a source of inspiration to me, they drive my passion and creativity and make me want to work harder and smarter to be the best leader I can. Lee Doud has been by my side since JJLA’s infancy and I’ve watched him flourish as one of the top leaders in the LA events industry, particularly among our entertainment-driven clients. I often think how much easier he makes running an agency for me, and am grateful for his friendship, loyalty and drive. JJLA would not be what it is today without the belief, trust and hard work the team at JJLA has bestowed in me. The single-most thing I am grateful for every day as a business owner is the loyalty I get from the staff that shows up, and is the most earnest responsibility I have toward cultivating the best success and careers for each of them.
I would be remiss to not also mention the love of my life, my husband Rob Czechowicz. He drives me to best the version of myself in everything I do. As the crazy, loud, rambunctious and passionate side of our duo, Rob keeps me grounded and level-headed. He’s my closest advisor, most trusted confidante and the biggest champion and supporter of the risks and endeavors I take on.