We had the good fortune of connecting with Jen Liddy and we’ve shared our conversation below.

Hi Jen, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
There’s been an ethos created in the online business world that “If you build it, they will come.”

Far too many small business owners flail because because they never realized that when you ‘build it’, you now must become an expert in ‘marketing it.’

No one’s coming unless you position yourself in your marketing with a hyper-clear STANDOUT message that makes your audience sit up & take note.

Outsiders in the content creation industry are unaware that their messaging is the foundation of everything else in their business. Their offers, website, pricing, branding – none of it matters until your message is CRYSTALLIZED.

And the thing is: that doesn’t necessarily come from what YOU want to say. It comes from what your AUDIENCE/EXACT-RIGHT CLIENTS say.

How you’d describe your business – your brand personality – are generally too expert, too industry-insider, too jargony.

Want to build it – and then attract the exact right people to come in the door? Interview the hell out of your people, find out who they are – and who they aren’t – and use their words & phrases to help you conjure your STANDOUT Message….

Not enough people market their goods & services with an audience-first focus. The thing you built isn’t about YOU. It’s about THEM. And that’s where you’re gonna get the gold for your messaging!

What should our readers know about your business?
During my last year of teaching English, writing, & lit, I knew I couldn’t go on. I’d spent 15 years grading crappy 9th grade Romeo & Juliet essays and trying to tap dance in front of a classroom of people who just did NOT want to be there!

Fast forward: I jumped into an opportunity to start a brick & mortar fitness business with 2 friends, learned everything the hard way (<-Understatement of the century), and burned out only to come back and want to do it again –

but this time, my way, without partners and without a 9,000-square-foot fitness studio albatross around my neck!

Over my almost-10-years out of teaching and inside entrepreneurship, I’ve manage to meld my teaching skills, writing skills, and entrepreneurial skills and created a business of doing exactly what I’m great at –

teaching & writing –

while helping other small business owners avoid my pitfalls and move through this marketing world with a little more ease.

The biggest lesson I’ve learned is to stop thinking, “I can’t. It’s not possible. How could I ever?” – Because if you’d told me 15 years ago that at 52 I’d be making more money than ever, have time freedom (never having to take Homeroom attendance again at 7:27am), and actually teach people who WANT to be in the room, I’d have told you –

No Way. How could that happen? It’s not possible.

But I’m still learning every single day that it IS possible. It’s NOT fast. Or easy. Or clear. And all your mindset bullshit continually challenges you.

But it is seriously possible.

Surround yourself with people who ask the same types of questions – and don’t be pulled back into the dark hole by the victims in your life who can’t bear to see you succeed.

Carve your own pathway and stop looking for a magic potion.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Syracuse is a small Upstate NY city, known for it’s snow and long winters. Spring, Summer, and Fall are spectacular! And if you’re outdoorsy, the lake life is endlessly available to you – boating, paddleboarding, kayaking…

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My original business coach Patty Lennon was the person who helped me believe that I could fly on my own, create a business in my way, and have the abundance I’ve been dreaming of my entire life.

Website: https://www.jenliddy.com

Instagram: @jenliddycoach

Facebook: @jenliddycoach

Youtube: https://www.youtube.com/channel/UC8qQaajFXqn_ceK41xDwfSg

Image Credits
Alice G. Patterson, of Loving My Company Photography

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