We had the good fortune of connecting with Jenn Kenning and we’ve shared our conversation below.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We believe that the world should work for 7.8 billion people and not at the expense of the planet. The way we accomplish that is through transforming how we invest and give away our capital. I believe there are three pillars that will allow families, individuals, foundations and institutions to be successful in this endeavor and ultimately change the world. The first pillar is you must have a strategy. A strategy is really important. It’s very much like the architect is needed to build a home before you can start with construction of the foundation. You would never build your home without those two things intact. The strategy is really your WHY. What gets you up in the morning? What drives you? What do you care about in the world? If you could move the needle on one thing in the world, what would it be and why? The second pillar is we “meet you where you are at.” We are your co-pilot. We want to actually help your Family Office, your family, your advisory teams, and/or your external advisors. We want to help be part of your solution in a custom way. Far too often in the finance arena, you have to fit in a bucket. The third pillar is we are grounded in intellectual honesty and our investment rigor and acumen. We believe you need to invest across all asset classes for diversification. You don’t have to sacrifice returns if you focus on rigorous due diligence . You can actually change the world by investing and making money at the same time. But in order to do that, you need to have a due diligence process. You’ve got to look at it from a macro perspective and micro perspective. We have done this by building an external investment committee of thought leaders and collaborators — people with 15-30+ years of experience, all so we could challenge ourselves. You can rest assured that we have uncovered everything in the marketplace to bring you the best investment options possible. We believe that you have multiple levers at your disposal to do this. There isn’t just one and there isn’t just one right one. Everyone’s impact story is their own and we want to help you use all of your levers so that you can be part of the solutions you want to see in the world.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would definitely take them to the Shrine for a walk and mediation and view of the ocean! It is absolutely breathtaking. Then I would take them to Laguna Beach and sit at Las Brisas for margaritas. And you can’t experience LA without going to Capo! You totally experience being in Italy, small and intimate and truly one of a kind.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost I want to acknowledge Jacqueline Novogratz for paving the way for many women over multiple decades. If it wasn’t for her work, I don’t know if I would have the vision I now have for impact investing and what is possible through it. I want to thank Rob Francis, CEO of Aspiriant for believing in me and seeing that I was meant to serve clients way before I saw it for myself. And last but definitely not last, my Dee Dee, my grandma, for teaching me to see the world through many different lenses, embracing different cultures, and also for instilling in me to stop and smell the roses once in a while.

Website: http://alignimpact.com/
Linkedin: https://www.linkedin.com/in/jennkenning/
Twitter: @AlignImpact

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