We had the good fortune of connecting with Jennifer Murphy and we’ve shared our conversation below.
Hi Jennifer, we’d love to hear about how you approach risk and risk-taking
I think about risk in a way that I don’t think most people think about it. I take the approach by asking myself, “if I don’t do this , will I regret it one day?” That is how I end up making most of my decisions, some ended bad most ended great – but there is no rhyme or reason to it for me. Taking risks has played a significant role in my life, it has changed my entire way of living (i.e. when I quit my full time job to go full time in business). Risk usually comes with a huge sacrifice on my end but also those who are closest to me, it is an adjustment for everyone when I take a risk, but that does not usually stop me. I do think about how it might negative impact my family and friends and if it is worth it. Usually to me it is worth it, but other people do not always believe that. Although it creates a ripple effect, I have to focus on the “why” vs the “what if.”
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We are a full service wedding planning company, helping engaged couples plan their wedding and execute a flawless wedding day. The best way to describe what makes us different from other wedding planning companies is referring to what our clients have said about our services. The consistent feedback we get is our team is extremely organized, easy to work with, take care of the wedding guests, esp the elderly guests, and very flexible.
I am most proud of building a business and team from absolutely nothing and now starting to compete the big name wedding planning companies in my market. I am also proud that my team is creating a company culture that makes our team member excited to come to work. I have worked in some brutal company environments and I was a top value of mine to create a space that not only I want to work in everyday but a team of associates as well.
I got where I am by being open to what came along with this life, stretching my personal limits and leaning on those who came before me.
I have been in business since 2016 and this just got “easy,” in the sense of “I have the confidence to do what I want to do now vs getting approval” but still learning so much everyday. It’s 2021 and there have been so many times when I wanted to just shut it down and get a job. But my therapist reminded me (oh yea having a therapist is a must) that I would not be happy in a 9-5 job and to continue the course even if it looks impossible.
The biggest lesson I have learned is to plant your seeds everywhere, when you think you have done enough, you need to do more. One day those seeds will grow and flourish into something big. The other big lesson is to be consistent with everything you do. I am horrible at starting new things and when I don’t “feel” like its working I am ready to move on to the next big thing. Nothing works like that, but if you keep showing up it will start coming together.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Raleigh is known for cool restaurants, which I love! For starters you have to try Beasley’s Chicken and Waffles for dinner, then you have to go to the Flying Biscuit for brunch, Brewery Bhavna for lunch, then here are a list of my other favorites – The Raleigh Times, Gravy, Sitti, The Pit, Bida Manda, Benny’s Pizza, First Watch, Tupelo Honey, and Co.
For a night out, just have an Uber drop you off on Glenwood South – trust me on a Friday or Saturday night, you will find something to get into.
For daytime things to do whether a weekday or weekend day – there is usually a festival (i.e. Art, Bluegrass, International Food Fest, etc.) happening on Fayetteville Street. Plus there are so many historic places and hidden gems to visit on that side of downtown Raleigh that you will only find on foot.
If you want a formal tour of downtown Raleigh – jump into a Rickshaw and those guys will give you a ton of fun facts about the city. I hopped on one and was very impressed of all the rich culture in the city I have lived in for over 10 years I had no clue about.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Where do I begin? There are so many people, books, resources that have planted a seed in my journey of entrepreneurship. Well let’s begin with the foundation, my mom – Elizabeth, my sister – Rhonda, and my entire family- just to name a few. 🙂 The books that have guided me along are “The E-Myth, Clockwork, Story Brand, The Pumpkin Plan, and Profit First. Outside of family and books, all of my friends, business relationships, and contacts are vital to my business and its success.
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