We had the good fortune of connecting with Jennifer Prado and we’ve shared our conversation below.
Hi Jennifer, can you walk us through the thought-process of starting your business?
My inspiration to open a Music Academy comes from my teenage ages when I first started teaching piano at the age of 16. I was realizing that something so creative and fun such as music, was thought of in a very repetitive and monotonous way. Learning music or how to play an instrument requires plenty of effort and coordination skills. There are also musical concepts, musical notes, and technique skills involved that have to be learned properly. At this point, I found myself asking how I could develop a music curriculum more attractive and engaging for the students. After years of research and training, I developed my own music method where the students really enjoy the learning process that is completely oriented to develop their musical abilities while exploring the music through different perspectives.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
When I first thought about opening my Music Academy I was sure that I wanted to create something different from the other music schools that are in LA. My methodological proposal is what differentiates us from others through our didactic and interactive curriculum and especially our engaging methodology. But it was also really important for me to build a meaningful relationship with students and parents. As a result of this combination, and three years after our hard work, we can enjoy now what is the most rewarding part of the complete process which is the spark in our student’s eyes after each music goal achieved. One of my biggest challenges was combining being a concert pianist with being a business owner, which required me to reshape my personal and professional life in a totally different way. Another big challenge was understanding the business setting from the very beginning since I had no previous business knowledge. Lastly, the current and evolving pandemic situation that we are facing since the beginning of the year required me to transition my face to face academic curriculum to a virtual learning setting. But my motivation, curiosity, perseverance, and flexibility helped substantially through the process. The most important thing I have learned across this time is that the capacity to adjust and to be flexible is a key element to succeed.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love experiencing the city and If I have to create an itinerary to show it to a friend I would start with an early morning breakfast in Santa Monica at Dogtown Coffee, then renting a bike to explore the Ocean Front Bike Path. Having after an amazing lunch at Casa del Mar in the Terrazza enjoying the amazing food, the ocean views, and the relaxed atmosphere. I will drive near the afternoon to Griffith Park Observatory to enjoy the city views and the sunset. And I will drive back to Santa Monica to have an amazing pizza for dinner at Stella Barra.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My accomplishments and success came from four important people in my life. My father, who always believed and encouraged me; my grandmother, who I still feel to define as “my rock”; my aunt, who showed me that life is a beautiful journey; and my daughter, who is my daily inspiration and makes me want to be a better person to be an example for her.