We had the good fortune of connecting with Jeremy Camilloni and we’ve shared our conversation below.
Hi Jeremy, we’d love to hear more about how you thought about starting your own business?
The initial vision when starting YimGroup was to create a hybrid between a digital asset management company and a virtual incubator for new technology and marketing startups. At least, that’s how we describe ourselves on paper. I wanted an ecosystem where I could create, operate, and invest in online businesses. And that’s ultimately what we do today.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
YimGroup is a total underdog without any VC backing or investor safety-net. We focus on building subscription-based, micro-businesses that don’t require intense capital or a large team of employees to operate. The majority of our winning businesses are cash flow positive within the first 30 days of launch. If we don’t see signs of success after various rounds of market testing, we’ll typically make the decision to cut our losses and terminate the project. Strictly focusing on winners provides us with the path of least resistance towards continuous growth (and more capital to reinvest into new projects). It’s a lean product ecosystem that sustains itself and just keeps on giving…
The results we’ve been able to create without outside funding have been really positive. But I don’t think words can do a great job of explaining how I was able to build something like this from scratch. There are a lot of things that come with entrepreneurship that most people don’t like to talk about. For one, it takes a lot more than just having a good idea (or any idea) and trying to sell it. But to be honest, it’s also not that hard when you drill it down. I honestly think anyone could do it. It’s more about longevity and long term vision. Do you have the stamina? Do you actually believe in yourself? Are you willing to sacrifice your lifestyle in the short term? Are you willing to distance yourself from negative people or influences in your life?
That’s a key reason why I think it’s important for people who are trying to start a business to know that YimGroup exists. To know that it’s possible to start something from nothing, and actually sustain it profitably. But more importantly, to also respect the process and put in the needed work in order to execute an idea.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m not sure about local spots, but we’d be going somewhere tropical (maybe the Bahamas?)… Once we land and check into our suite, we’d immediately find a bar, starting with one cocktail, and another one every 20 – 30 minutes after that, until one of us got hungry. Then we’d eat and dance the night away–like Rick James and Charlie Murphy.
Who else deserves some credit and recognition?
The Lean Startup by Eric Ries is an amazing book that I think all entrepreneurs should read at least once. A lot of the methods and strategies YimGroup is using to scale new ventures are modeled after the very same principles talked about in this book.