We had the good fortune of connecting with Jesse Springer and we’ve shared our conversation below.
Hi Jesse, have there been any changes in how you think about work-life balance?
Throughout most of my 20’s, I had this crazy idea that creativity could be leveraged with brute force. If something wasn’t clicking, I’d pound away at it until it did. Burnouts? No such thing. Creative block? Just another way of saying you’re lazy. Around the time I turned 30, I started to realize that creativity is coy. She’s a playful Muse, and she doesn’t like it when the creator isn’t aware of himself. “Work-life” balance for me ought to be quite simple. In my line of work, there are true biological limits. Sound design and audio mixes require fresh ears, and they can only remain so within an 8-hour window at about 85 decibels. On the voiceover side, my agents usually have me working first thing in the morning, and I’m typically wrapped by 9am. Any agony or irritation throughout my day is always self-generated. As Eckhart Tolle so eloquently put it, “The primary cause of unhappiness is never the situation, but your thoughts about it.” Every day, no exceptions, I spend at least 90 minutes outside. I walk about 6 miles along the Long Beach coast. I sit by the ocean, and I listen. I stick with a consistent routine – easy because I don’t have kids. I have a million different interests, most of which are tangentially related, so if something isn’t “clicking”, the moment I realize it, I’m on to something else. I can always come back once the Muse knows I’ve respected her whispers.
What should our readers know about your business?
Loud Color LA is a kickass sound design and mix studio. We do incredible work for most of the big ad agencies and production companies across the country. It used to be that everything in this business was in-person. Creative Directors at agencies often love to get out of the office and spend the afternoon in a fancy Santa Monica studio getting wined and dined. I’m a former agency CD myself, so I get it! In 2021, that whole economy is different, and it’s really been a big advantage for Loud Color. We have a remarkable team of sound designers and mix engineers around the world, and we were built with remote production in mind, so the pandemic has been a blessing in disguise. Most of our work is either under NDA (films, commercials, and sensitive government projects), but we try to post what we can on our website, www.loudcolor.la.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Long Beach is Southern California’s best-kept secret. It’s got a rich history, and there is never a dull moment in DTLB. When friends, family, or clients visit the studio, we usually walk, bike, or scooter down to Shoreline Village. Speed around the path by the lighthouse. Grab some food at BO-Beau or Yardhouse or Parker’s Lighthouse. For a night out? Wow, I don’t even know where to start. Whatever your flavor, it’s on offer. In the end, it’s all about novelty: finding a new hidden gem that tickles your senses. I’ve been here for 6 years, walked every street in the city, and I still find new places every week. Who else deserves some credit and recognition?
I’ve got to shout out my friend Bender Cunningham. He’s *the* morning radio legend in my hometown of Seattle. When I was about 15 years old, he took the time to talk to me, let me visit the KISS-FM station, and introduced me to the world of radio imaging (that’s the station announcer voice you hear interspersed between songs, commercials, and the host). I was a socially awkward kid, and I didn’t grow into my own shoes until after I moved to LA. But he was encouraging, and he “got” me. He could see through the strange kid to the soul underneath. I’m eternally grateful for him, and we still keep in touch. Now, I’m the radio imaging voice for stations across not only the USA, but Canada as well! And (shh!) a few other countries in the very near future. Bender was there at the beginning.