We had the good fortune of connecting with Jessica Cardenas, owner of Brut and Styled Events and we’ve shared our conversation below.
Hi Jessica, what’s something about your industry that outsiders are probably unaware of?
It is fairly simple to get organized and plan an event or an aesthetically pleasing wedding, it is the venture of going above and beyond for a guest that truly sets us apart. From the moment of a clients first meeting or phone call it begins. Listening to how their weekend was, who they are, and how I can help plan an event gives so many details into a person’s life. This is how I tailor each individual event and go above their expectations to create a memorable experience. The hospitality industry is something quite beautiful when you think about it. Strangers coming to see you for an experience tailored to them specifically. A restaurant, a hotel, a theme park, an event you attend. These are some of the venues hospitality team members work in. Have you ever thought about the reasons one would go to these venues? A family dinner, an anniversary dinner, proposing at a restaurant. A vacation, a getaway, a honeymoon at a hotel. A reward for a good grade, a birthday, an adult escape into childhood to let go at a theme park. A corporate meeting, a birthday milestone or a wedding. These are all intimate examples of why we would interact with a hospitality team member. So, how is it that all these intimate events and interactions can be completely personalized to each individual by a stranger? Simple. The hospitality experience! Hospitality industry is such a unique and vast industry, the home for individuals who truly are here to make someone’s day or weekend go from an event to an entire experience that will for many, be something they will cherish for a lifetime. Here at Brut and Styled Events we do just that.
What should our readers know about your business?
Brut and Styled Events was established through the blessings in disguise of this past years’ COVID-19 pandemic. Though I have been in the industry for over 13 years and planned hundreds of events, managing high end restaurants and working for well-known big name corporations throughout Orange County, Los Angeles County and San Francisco. It was time to start my own legacy. It wasn’t always easy. I have struggled as a young, female, professional to be taken seriously in some of my previous roles. These companies I have great respect for and have helped shape me into the business I am today. They key to overcoming these challenges is to keep an open mind, be kind, and always push forward to better yourself first. Self growth is a huge part in your business success. Brut and Styled Events is all about being hospitable, genuinely. Yes, I am planning events but I am in the people business first. Anyone can learn how to plan and execute an event but not everyone can learn to be kind and sincere in efforts to take your event to the next level. It is so exciting to watch an event we have worked so hard on establishing a relationship and planning for, to come to fruition. Seeing a clients smile in relief as their first guests arrive, a parent watching their child walk into their birthday milestone, or a bride and groom walking down the aisle after sharing their vows to their loved ones–this is what it’s all about!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Coming to visit? Here is a weeks worth of “must see” places to visit. I would start with a local theme park while our energy is high for the first two days, eating our way through churros and popcorn and walking it all off. What better welcome to SoCal than a fun filled day at the park? The next day would be a beach day, but not just any beach. Santa Monica Pier and the Promenade to grab a coffee and shop, maybe Venice Beach to walk around and grab a slice. Afterall, these are some of SoCals most famous beaches. As far as dinner for the week, there are plenty of places in DTLA that are to-die-for! First, I would definitely take her to Bavel in the Arts District, where they excel in savory, mouth watering, Middle Eastern cuisine and an exciting drink menu, and are extremely kind people. There is also Bestia, known for their pizza, Perch restaurant for the views, street carts for tacos and Grand Central Market for a quick bite. We can finish the week with some shopping at The Farmers Market at Fairfax where you can have a shopping and dining experience from American to Brazilian food all while walking around. Then finally adventure to some of LA’s museums as a relaxing way to finish the week. Who else deserves some credit and recognition?
One person I definitely need to thank for my success who has been a role model and mentor is my dad. My dad came to this country from Africa, Egypt, for the American dream. He established roots for him and my mom in New Jersey working at the first factory he can find with little english and experience. He quickly learned the language with help from a very kind, hospitable, family who took him in and taught him all he needed. He soon graduated from NJIT with his bachelors in Engineering and landed a job at Boeing in California. Mom and dad raised me in California where dad taught me all I needed to know about genuine hospitality as he knew it from his upbringing and experience in New Jersey. I took this along with his hard work ethic and deep love for God and our family, and made it my own. Dad’s legacy continues through my everyday success, teaching me daily how to be even more genuine with each event and interaction. Though dad is no longer with us, he definitely knows the impact he made on his family.
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