We had the good fortune of connecting with Jessica Totillo Coster and we’ve shared our conversation below.
Hi Jessica, is there something that you feel is most responsible for your success?
Collaboration & Relationships.
My business so far has been built organically on social media and through referrals. I get referrals from previous clients and from other business owners who serve the same client as me, just in a different capacity.
From hosting events together, to guesting in each other’s programs and even directly referring clients to each other, the relationships that I’ve built with my peers has been amazing. Plus, it really does make the entrepreneurial journey much less lonely.
Don’t be afraid to connect to other people in your space. There really is room at the top for all of us and no one does what you do exactly the way you do it.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m an eCommerce & email marketing strategist for scrappy female entrepreneurs. I love working with product-based business owners helping them grow the traffic, sales, and profit in their eCommerce stores.
One of the biggest things that sets me apart, and what is so important to me when working with clients, is teaching them the why and the how behind everything we do together. It’s not just about giving them a to-do list but teaching them the strategies behind that to-do list and how to read and analyze the results if their efforts so they can continue to make data-driven decisions in their business moving forward.
It definitely hasn’t been easy. I started the business as a side-hustle while I had a very demanding full-time job. It was certainly stressful at times, but working on my business and with my clients gave me so much energy! It really was my second wind. I was really lucky to have a great support system and to meet so many amazing other entrepreneurs that I could lean on when I needed it. Seriously, if you’re going to be an entrepreneur you need to surround yourself with people who get it! Tune out the unsolicited advice and opinions of people who aren’t living the life you want. It’s okay if you don’t talk about your business with everyone in your life.
I’ve since been able to go full-time into the business which has really allowed me to serve my people much more powerfully and has opened some amazing doors. I can’t wait to continue to grow eCommerce Badassery and serve more product-based business owners through new programs and educational content.
I want people to know that eCommerce Badassery is more than just a podcast or an eCommerce consultancy. It’s a movement and community to empower entrepreneurs to step into their role as CEO and build the business they dream of. That they too can carve out a place on the internet for their products and that we’re here to support them along the way and cheer them on.
And that I actually care about their business. I’ve worked with a lot of consultants and agencies, and so often as the client, you just feel like a number, and that they don’t have your best interests at heart… but I do things differently. And that’s why I have no desire to build an “agency” I want to keep the 1:1 connection to my clients as much as possible because being on a call with them brainstorming on their business and solving their problems is seriously my favorite thing to do.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
When I visited LA for the first time before I moved here, I immediately took the hop-on-hop-off bus tour. This was the perfect way to get the lay of the land, see all the different personalities of the city, and figure out where you want to spend more of your time. I generally like to experience a new city like a local, but these tours are just too much fun.
One of my favorite ways to experience a new city is through food & drink… so it’s tough to narrow this down but a few of my faves:
Brunch at the Overland Cafe
Crunchy French Toast at Blu Jam Cafe
Pastries at Bottega Louie
Crispy Chicken Tacos from Los Tacos
Potato Balls from Portos
Meatballs from Jon & Vinny’s
Short Rib Tacos from Kogi BBQ
Dinner at Dan Tana’s
The rooftop bar at Hotel Erwin
For a little nightlife:
Drinks at Perch
The Whiskey… if Wild Child is playing
Santa Monica Blvd. in West Hollywood… drinks at Fiesta Cantina, Drag Show at Mickey’s, and of course dancing at The Abbey.
And of course, I’d have to take them for a few photo ops for the ‘gram like LACMA, the Pink Wall, a set of Angel Wings and a stroll down Melrose or a trip to the Fairfax Flea Market is always a fun way to pass the time. Who else deserves some credit and recognition?
Nicole Diedrich of Diedrich Marketing Strategies
She runs a Facebook Ads & Marketing Agency and is a young entrepreneur… wise beyond her years.
I used to see her face pop up in a Facebook group all the time and I was always inspired by her story, how she was always encouraging others to go after their dreams, and showing women that they too could build a business they loved.
I ended up reaching out to her to connect and collaborate since we served the same client in different ways. We became fast biz friends and I’m always inspired by the way she shows up for her business, her students, and her peers.
Plus, she’s an amazing cheerleader and voice of reason when the overwhelm and doubt creeps in.