We had the good fortune of connecting with Jimmy Renallo and we’ve shared our conversation below.
Hi Jimmy, what was your thought process behind starting your own business?
I took the typical college route originally and got a degree in marketing and professional sales. Upon graduating in 2020 I worked your typical corporate sales role for a matter of months before realizing that I couldn’t do this for even another week let alone the rest of my life. Growing up I was always into photography and videography to the point that I was the friend who just always had a camera with him. Road trips, ski weekends, bonfires, and at so many other events I always just found myself with a camera in hand and happy about it. Upon realizing that I was going to be miserable if I stayed in the sales field, I took a step back and reflected that I can use my degree and experience paired with 10 years of knowledge in digital media to really get build a successful company. I have been overjoyed waking up every morning getting to do what I love, creating quality content and challenging creative norms in todays digital age. The rest is history.
Let’s talk shop? Tell us more about your career, what can you share with our community?
JRIII Media specializes in working with small/medium sized businesses. We realized that most businesses on a small scale often don’t have the budget to hire someone to do their marketing full time and often times because of that they just don’t market themselves. We love partnering with business to fill that gap. You don’t need someone who is full time as there probably isn’t 40 hours a week of work to be done. Instead we offer services where we can come in a few different days per month, capture as much as we can, and boom you’ve got plenty of content to share with your audience without breaking the bank.
We got to where we are by realizing that there is a need that if left unattended can be devastating for a business. After the start of COVID 19 companies quickly realize that if they weren’t online it was smilingly like they didn’t exist. If they couldn’t be found on Google for directions, their website was dated, or their social media hadn’t been used in months it wasn’t a good look and often potential customers might look elsewhere. It hasn’t been easy as everyone knows small businesses don’t have mega-million dollar budgets the way corporations do, yet the businesses we have found who are willing to invest in their digital image have seen nothing but positive ROI.
One of the biggest lessons I have learned and I would advise anyone is that marketing is an investment that can be written off and who doesn’t love that? Some people look at it as an expense that they just can’t afford or don’t see value in, while others look at it as a way to further expand and grow.
I want people to know that myself as well as my partner Jack are here to help. We’re creatives that love what we do and at the end of the day we are a for-profit company, but we want to do whatever we can to help your business grow while exceeding every expectation you have. Think of us as not a vendor but rather a partner who is looking out for your best interests as well as helping you succeed.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would take them Downtown Chicago. Though I am a northwest suburbs kid born and raised, I think everyone should see Chicago because I think its one of the most beautiful cities in the country. Smaller than NYC, bigger than LA, and cleaner than both of them with a badass lake. As far as food oven grinders or pasta bowl are a must. You can find great bars on just about every corner. If you’re in town over the summer I would highly recommend at Cubs or Sox game, the beach or just sight seeing on a Divy bike.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Jeff Staten. Jeff is one of my original mentors even if I have never vocalized it to him. Jeff was one of the first people I ever met in the media field and someone I always seemed to want to tag along with on shoots helping out whenever I could to absorb as much knowledge as I could. Though we aren’t related but we do look similar I always felt like the little brother always bugging him to let me tag along on sets even if I had no business being there. I didn’t go to school for film, so whenever Jeff had something he would always let me join him and explain as much as he could, let me take a crack at the edit or do various other things that I never would have learned on my own. Jeff and I also have a similar story as while he was working in the media field he realized that he needed a career change. He took a leap of faith and left his role to build his own business Blink Tees. Jeff has been an awesome mentor across the board through media, business development, as well as personal growth.