We had the good fortune of connecting with Jocelyn Bishop and we’ve shared our conversation below.
Hi Jocelyn, how do you think about risk?
I think of myself as someone who is really comfortable with risk taking. I was the 1st generation college student, meaning that I was one of the 1st in my family to continue education after high school. That in itself was a risk, considering I had to come up with the funds along the way and didn’t have any family money to back me up on my journey.
In taking the risk to further my education, I continued to put myself through uncomfortable situations when it came to job opportunities and internships so that I could learn more about marketing and eventually find myself in the world of social media marketing.
Choosing a career in social media is risky in itself considering social media changes all the time.
Within the last year we’ve seen Instagram go through so many changes our heads were spinning and I think that’s what makes social media management particularly fun for those that like problem solving like myself.
I think my knack for risk taking also propelled me to not just stop when it came to working for corporate, I wanted to do more.
So, I decided to start my own marketing agency to help black owned businesses with the knowledge I gained working for corporate and being social media manager all those years.
Looking back, taking risks was the only way I was able to make it out of my “predestined situation” and create a life for myself that I am truly proud of. I’ve always wanted to help women, particularly black women, and I am so happy that I’ve made my passion my career.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business was created to even the digital marketing on social media playing field for Black Owned Businesses, specifically Female Black Owned Businesses. I realized that may have not had the same opportunities or exposure to corporate marketing tools nd strategies that can really help grow their businesses exponentially.
After working for different corporate brands during and after my college years I notice the gap between accessibility for marketing tools and knowledge around the benefits of social media.
I’ve always wanted to give back to the community, and help women just like myself in my mother and those that have inspired me to go in some marketing in the first place.
I help product and service based Black Owned Businesses succeed on social media with done-for-you social media services.
My services allow owners to “refocus on what matter$” in their business, and have time for themselves outside of entrepreneurship for their families, travel, self care, and relaxation.
I was able to get to where I am at this point in my business by soaking up all the information I was exposed to working in corporate environments as well as just going through the whole process of working for corporate as a black woman, not feeling heard or valued.
I used the pandemic to pivot my marketing strategy to help black in businesses specifically because I saw our community being affected by the crisis. The civil rights issues during this time also pushed me further into my purpose to niche down to help black families.
It wasn’t easy decision to stop working for my corporate job that had helped me expand on my passion, but once I started to feel undervalued and the pandamichit- I knew that I would be able to help a lot more people if I wasn’t sitting or chained to an office desk for one corporate building.
Some of the best lessons I’ve learned running this business is that it is so valuable to be able to work with who you want as a small business owner and agency. Nothing beats the connection and gratitude I feel being able to help women just like me, and it makes going to work every day that much better.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I moved back to my hometown San Diego after working, freelancing and finishing school in the Long Beach area. If I wanted to take you out in my city we would start with brunch and mimosas of course at one of the best spots in San Diego. My favorite right now is Cafe21. We would be up early enough to visit Mission Bay Marina or Belmont park while the sun is peaking, rent bikes and make our way around Pacific beach .If time allows that night we would go visit the nightlife in downtown San Diego, even if we have to be masked up we still have a few venues open and doing outdoor events.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d love to give a shout out to LaTanya Tolan with Soul Care for Black Clinicians @soulcareforblackclinicians