We had the good fortune of connecting with Jocelyn Thompson and we’ve shared our conversation below.
Hi Jocelyn, what do you attribute your success to?
I think a brand’s success is determined by the person behind the brand. You can’t give up, that’s the secret, just keep going. If something doesn’t work, pivot, find another way. If you don’t know how to do something, learn, watch YouTube, Google it, the information is out there. Recently I’ve been hiring people from Upwork.com to “tutor” me in skills I want to learn. I’m always trying to get a better, broader, and deeper understanding of e-commerce. I’ve been running this business since 2017 and each year it keeps getting better and better. Year-to-date my Shopify sales are up 600% YoY and my Amazon sales are up 200% YoY. I know this success is a direct result of the time and energy I put into this business every day.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I designed Epiphany LA Inserts because I was unsatisfied with padding inserts that were commonly available. I found that most pads looked unnatural and were really obvious inside swimsuit tops. I’ve always been a crafty person, and with no knowledge or experience in design, sewing, or anything of that nature, I dove in head-first and began manufacturing my own padding inserts (looking back this feels crazy). Product development took about 8 months, but I created my own custom molds and finally had the perfect push-up insert (my product is now patent pending). Epiphany LA inserts differ from other brands because the pad edges are thin, the cups have a nice, rounded shape and we make exact cup sizes (believe it or not, this isn’t common). I designed the inside portion of the cup with cute, padded hearts that are strategically placed to provide maximum fullness and lift. It’s a fun design that’s incredibly effective. I have carefully thought about every aspect of the brand from product design, to packaging, to color schemes, to having the brand embody my vision of making every woman in Epiphany LA effortlessly look and feel her best.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ahhhh, I love LA and there is so much to do! I have SO many ideas. Here’s a rough itinerary of what I would do:
• Rent bikes at the beach and casually cruise from Venice to Santa Monica
• Walk around Abbot Kinney / shop / get ice cream
• Drinks / Dinner at De Buena Planta
• Class Pass morning yoga at a local studio
• Visit the Broad Museum in Downtown LA
• Dinner at Catch LA
• Pick up breakfast to-go at Egg Slut
• Morning hike in Malibu (Escondido Falls)
• Stop at Malibu Lagoon to enjoy the beach
• Dinner / Drinks at Elephante
• Start the day early (8:45am) with Grand Running Club in Santa Monica and do a 3-4 mile run on the beach
• Meet up with the Venice Breakfast Club at a local Venice spot for some food and good company
• Transition back to the beach and party / play volleyball with the 200+ people that religiously show up to Venice Beach Volleyball
• Grab coffee at Verve Coffee Roasters
• Visit the Flower Market in Downtown LA
• Get homemade street tamales from ladies selling them on the corner of 8th and Irolo in Koreatown
• Have a wellness afternoon at Remedy Place on Sunset (think ice baths, sound baths, cryotherapy, etc.)
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
This Shoutout is dedicated to my parents Jackie Puopolo and Vance Thompson. Growing up they always believed in me, encouraged me, and made me feel incredibly smart and talented. All this positive reinforcement as a child allowed me to become the confident and inquisitive person I am today. Being an entrepreneur can be a bumpy road, filled with a lot of doubt, and I don’t think I would have made it without the strong foundation my parents gave me.